Kinecto has announced that it will complete its integration into Isobar and will rebrand to become Isobar Romania. The team will further power Isobar’s creative and digital capabilities in the market, delivering experience-led transformation powered by creativity for clients. The Kinecto team will be reinforced by Isobar’s strategic, consulting, and technological capabilities around the world. […]
Dentsu Aegis Network appoints, for the first time, regional presidents for its media agencies in Latin America, further strengthening the presence of the network within this important region. Fernando Bermudez Pire has been appointed the President of Carat and Vanessa González will take on the position of President for Vizeum in Latin America. This is an […]
Dentsu Aegis Network has acquired Seattle-based Filter, a leading experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency. Filter’s deep expertise and executional horsepower add significant capability and scale, […]
Dentsu Aegis Network has appointed Brian Monahan Global Client President, Team Intel and Head of U.S. Ventures. In his new role, Monahan will lead the recently won global media relationship with Intel while identifying innovative partners who can further the people-based marketing agenda of Intel and other Dentsu Aegis Network clients. Monahan is well known for his success […]
Fetch, the award-winning mobile-first agency, part of Dentsu Aegis Network, has announced it has developed, (in collaboration with Autosermo) the first ever UK transactional Gifting Bot within the QSR space. Fetch is helping Greggs bring the joy of giving to everyone this festive season. The Gifting Bot will allow the customer to purchase Greggs goods […]
Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics – A Merkle Company’. Namics’ digital experience, creative and service design expertise complements […]
Dentsu Aegis Network announced the acquisition of B2B International, a leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for […]
The Manchester office of Dentsu Aegis Network is enhancing its insight and strategy credentials with the addition of leading growth specialist, Liz Lavelle. Lavelle, founder of leading Manchester-based growth consultancy PDIQ, will join Dentsu Aegis Network Manchester as Head of PDIQ and Chief Insight Officer at the start of October. In the new role, Lavelle […]
W.L.Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, launched a global campaign, “Tested for Life.” The campaign will introduce the new GORE-TEX Infinium products range while also showcasing new seasonal items from their GORE-TEX Guaranteed To Keep You Dry products range. For more than four decades […]
As new and emerging technology provides a platform for innovation for financial brands, leading advertising and digital communications group Dentsu Aegis Network has produced a report that highlights how consumer behaviour will drive growth across the industry. Dentsu Aegis Network, in collaboration with Canvas8, the leading behavioural insights consultancy, has identified consumer trends that are […]