Grolsch is set to embark on a three-month roadshow at the end of July inviting people in Brighton, London and Bristol to take part in a ‘Swingtop Challenge’ to win prizes in the brand’s biggest campaign this year. On tour will be a 2.1sqm interactive game cube in which players have to open as many […]
McDonald’s has released an ad for its promotional summer menu, taking a light-hearted swipe at the traditional British summer weather. ‘Sun Party’, created by Leo Burnett, promotes the summer menu on offer for a limited period much like, it adds, the British summer itself.
Broadcast TV advertising spending rocketed up by strong double-digit percentages in the second quarter. Standard Media Index says broadcast TV spending was up 16% in the second three months of 2013, and 10% through the first half of the year. By way of comparison, national cable TV advertising moved up more slowly in the second quarter, […]
Foot Locker has awarded a Europe-wide brief to create two campaigns for adidas to Abbott Mead Vickers BBDO. The Sports Retailers to promote trainers exclusive to its stores. Despite a pitch being called initially, AMV BBDO won the work without going through a competitive process. Creature had previously carried out the joint adidas and Foot […]
Digital companies are likely to employ three more people than non-digital employers according to a report by the National Institute of Economic and Social Research, which claims a fresh approach to measuring the UK’s digital economy has revealed it is 40 per cent bigger than previously thought. The report, which was commissioned by Google, claims […]
The Andy Warhol Museum has launched a new marketing campaign from MARC USA. Comprising print and digital, the ‘Summer’s Different Here’ ads feature ordinary images of summertime, like beach balls, flip-flops and hot dog buns, provocatively reimagined and presented as bold pop-art in Warhol style. “This campaign complements the provocative nature of the artwork currently […]
Apple is reportedly planning a feature on its long-awaited TV service that will allow viewers to choose not to watch ads. According to former Wall Street Journal reporter Jessica Lessin, who broke the news this week, Apple has told broadcasters and networks that it wants to offer customers a premium service where they can skip […]
Transport for London is set to roll out a new website design, which is currently in beta. The new site design is set to launch in early autumn, depending on feedback and changes needed. TfL says the new site design aims to make it easier for users to plan journeys and check the status of […]
Toshiba will launch its Ultra HD sets in the U.S. in August, with its 84-inch model listed $8,000 cheaper than Sony’s. Sharp is also getting in the game with a 70-inch set. The 4K sets, which offer resolution some four times greater than HD, are on sale even as 4K TV content is embryonic. The […]
Design Week
Communications giant Ericsson is set to buy broadcast design specialist Red Bee Media. The move, which is still subject to approval, will see Red Bee become part of Ericsson’s Business Unit Global Services. A statement from Red Bee Media says, ‘This is a great step for Red Bee Media; Ericsson’s formidable reputation in managed services […]