The 9th of May 2018 went down in history books as among the most significant days in the history of Malaysia. As the nation concluded the election period with the swearing-in of its seventh prime minister on 10th May, eCommerce platforms experienced a significant dip in online traffic as Malaysians were focused on the elections […]
Automotive Marketing: How digital dealerships overtake the competition is the newly released whitepaper from digital marketing agency, Kagool. The paper offers a step-by-step guide to some of the current digital challenges the car dealership industry is facing. Like many industries, automotive is seeing the change in consumer behaviour. Those that choose to embrace the shift […]
One of the UK’s biggest tile specialist Topps Tiles has appointed digital agency Code Computerlove to support its drive to deliver the optimum online experience and improving the multi-channel customer journey. Code will be partnering with Topps Tiles, that is aiming to ‘out specialise the specialists’, to implement an ongoing programme of onsite performance and […]
During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]
Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]
Commercial has reported its highest ever audience of 36 million listeners (35.97 million) according to new figures for Q1 2018 published by RAJAR, the body responsible for measuring radio audiences in the UK. This total audience represents a 4.2% increase on the same period last year and commercial radio’s biggest ever lead over BBC radio, […]
Kony, Inc., provider of the leading digital banking platform and associated suite of banking applications, has chosen Metia Group – a global marketing agency with expertise serving both tech and fintech brands – as Agency of Record for the international launch of its flagship digital banking solution. Kony selected Metia to provide brand, audience and […]
Inchcape, one of the UK’s leading franchised vehicle retailer groups, who partner with market-leading automotive brands such as, Audi, BMW, Jaguar Land Rover and Mercedes-Benz, joined forces with Kagool to deliver an exciting new web project that encompasses some of Sitecore’s most cutting-edge features. The web build took the automotive company’s 11 existing brand websites […]
Data2Decisions, a global marketing effectiveness consultancy, has launched PoleStar Live, an advanced media budget optimizer that integrates real time metrics to enable more accurate and dynamic planning and optimisation across media buying platforms. Based on a fusion of digital attribution with marketing mix modelling, PoleStar Live is a holistic attribution tool powered by AI, designed […]
OMD EMEA Managing Partner Joseph Woollen has left the Omnicom agency to become President EMEA at Precise TV, a fast-growing social video advertising company that guarantees brand safe advertising on YouTube powered by their relevant advertising platform on YouTube. In Woollen’s five years at OMD where he reported into EMEA President Nikki Mendonça before she […]