Agency veterans Paul Miser and Marie Berry launch Chinatown Bureau, a digital product studio and consultancy determined to transform the creative industry. The studio builds tools and invests in technology to make the creative business accessible to anyone. It is rooted in product roadmapping at scale to solve challenges they have experienced while working in the advertising industry […]
Ricardo Seixas, an international digital specialist and ex-Google lead, has been appointed by Media Agency Group (MAG) to run its newly revamped digital division ClickTap Media – offering its global client base the greatest expertise in online paid media with ‘through the line’ strategies. Ricardo, who is renowned for delivering award-winning digital campaigns to top […]
It’s hoped that the new home for all of Team England’s news as well as up-to-the-minute results will unite and inspire fans to follow the Games’ every twist and turn, and celebrate Team England’s success. Salad won the project to reimagine the digital experience following a competitive pitch in September 2017. Having caught the attention […]
Leading customer acquisition and engagement agency, STACK, part of MSQ Partners, has appointed Mark King as its first Chief Data Officer. King will take up his new position with immediate effect, reporting into STACK’s CEO Ben Stephens. He will work across STACK’s client portfolio which includes Church and Dwight, Hertz and Electoral Commission, ensuring informative […]
Utilita, a leading supplier of prepayment gas and electricity in the UK, has commissioned DotLabel to reinvent their internal communications tool, to enable online staff collaboration, communication and knowledge sharing. The energy supplier focuses on the needs of the PAYG energy market and has been installing Pay As You Go smart meters for over 10 […]
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]
The renowned financial service provider from Hyderabad, Karvy Group, has awarded Fruitbowl Digital with their digital mandate. The interactive media agency will be responsible for managing the digital duties of 5 businesses present under the Karvy Group umbrella namely, Karvy Growth Hub, Karvy Stock Community, Karvy Investment, Karvy’s Wealth League and The Finapolis. Fruitbowl Digital […]