eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (DOOH) drive designed to bring the online retailers vibrant product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a campaign that spans transit, retail and roadside environments and runs until the 8th […]
UK online retail sales were up +13.1% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. With the Beast from the East hitting the UK in the last week of February, the cold weather saw shoppers turn online in their droves, driving a +3.5% lift in sales compared […]
It’s already shaping up to be a challenging year for marketers. Brand fatigue among consumers is at a high and 66% of Brits find ads more intrusive today than they did three years ago. Meanwhile, concerns continue around the effectiveness and accountability of ad campaigns and the industry is continually pushed to do more with […]
Shopper marketing agency, smp, announces a newly formed, dedicated Amazon eCommerce team and freshly extended social media team as part of an overall expansion in services offered by the agency. The changes are a proactive response to market developments and form a key part of smp’s drive to help clients realise the potential of Amazon […]
As the internet is more and more important in all of our lives and eCommerce an increasingly popular way to shop, the issue of accessibility has become much more relevant. Many eCommerce sites are either inaccessible to those with visual, hearing or mobile disabilities, or they require ‘switching’ to specially made versions. Saatchi & Saatchi […]
Coty has chosen eCommerce brand activation agency Pathfinder 23 as their global eCommerce partner. Pathfinder 23 will be responsible for End-to-End eCommerce scope, from design to content implementation, across the portfolio of Coty Consumer Beauty brands: Bourjois; CoverGirl; Manhattan; Rimmel; Max Factor; Wella; Clairol; Sally Hansen; Adidas and Mass Fragrances. Aurélia Hirsinger, Coty Director of […]
Mindshare UK, part of WPP, announces that it has appointed Daniel Da Costa to the role of Strategy Director and Yulia Livne to the role of eCommerce Director. Daniel will be responsible for driving synergy between Mindshare’s strategy and creative teams to help boost the agency’s aim to deliver new innovations for clients. He will also […]
Oilatum, the trusted skin health brand from GSK, is to drive standout and hero diversity in the popular skin health category with a brand-new advertising visual and messaging. The new advert aims to put Oilatum top of mind for parents looking out for effective eczema and dry skin solutions for their children. In a crowded […]
After considering many leaders in the field, Balmain has selected Mazarine to relaunch its eCommerce website. Balmain—the historic Parisian house enjoying an exciting renaissance under the creative direction of Olivier Rousteing—is known for being one of fashion’s digital leaders. The brand’s singular style, combined with a novel message and positioning, has excited a new generation, […]
Luxury automotive brand Bentley has re-launched its online Bentley Collection store with a refreshed design and a more conversion focused customer experience. The Bentley Collection is a range of luxury clothing, accessories, gifts and items for the home that embody the essence of the Bentley marque. Products are available to buy via Bentley dealerships and […]