In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide last month launched ‘Payday Saveday’. The widespread advertising campaign, which was developed in collaboration with VCCP, is aimed at people who are not currently putting any money away to start saving something, no […]
Klarna, the digital buy now and pay later payment provider, has launched an international brand campaign by 72andSunny Amsterdam featuring comedian and Instagram star Celeste Barber. The ‘I Wish I’d Bought It With Klarna’ campaign stars Barber as the host of a home-shopping inspired online mini-series, and premiers across Instagram and YouTube. Using her skills as Instagram’s […]
As controversial Video Assistant Referee technology makes its debut in England’s top football league, Klarna, the digital ‘buy now, pay later’ payment provider, is releasing an exclusive ‘Klarna x VAR’ shirt to highlight that the brand is the VAR of online retail, helping shoppers to get their decisions right off the pitch. Designed to spark […]
Neat, a Hong Kong-based FinTech startup that offers multi-currency accounts for SMEs and startups, released their new brand last week. Working with London-based creative agency Ragged Edge, the FinTech startup made the decision to forgo traditional “tech-style branding” (i.e. product screens, bold solid colours, modern and sleek lines, and sans serif fonts) and adopt a […]
In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide Building Society is launching a new widespread advertising campaign. It is aimed at encouraging people who are not currently putting any money away to start saving something, no matter how small, and regardless […]
The Co-operative Bank is working with Hearts & Science on an innovative media strategy for the Bank’s For People with Purpose campaign which aims to amplify the bank’s status as the ethical banking choice for UK consumers. The strategy, proposed and fulfilled by Hearts & Science, incorporates the use of Good Loop for online video content, allowing […]
Arnold Schwarzenegger ‘won’t be back’ after this final series of ads in the FCA’s two-year PPI complaints deadline campaign hits screens on 17 June. The final of the five instalments of this campaign, which will run up until the PPI deadline on 29 August, features animatronic Arnie in a hydraulic press, urging people to act […]
Carol Vorderman appears as you’ve never seen her before in a brand-new advert for over 50s experts SunLife. The ad, part of a multi-million-pound campaign, written by SunLife’s marketing director Ian Atkinson and filmed and produced by Happy Hour, is to promote SunLife’s equity release service. It was filmed in the last week of May – in […]
ROTHCO, part of Accenture Interactive, has created a new commercial ‘The Power of Doing’ for Allied Irish Banks (AIB) which marks the next chapter in the brand’s ‘backing doing’ platform. Directed by multi-award-winning Irish director and animator Johnny Kelly, out of Antidote, the ad follows the story of Casey, a ruby red suitcase who has […]
Mindshare, part of WPP, has won the media planning and buying account for Yorkshire Building Society Group, following a successive run of new business wins. The account will be worth an estimated £6 million in billings to Mindshare’s business. The financial institution, headquartered in Bradford, appointed Mindshare with the aim of driving long-term business growth over the next 5 years and bringing to life its brand positioning as part of its communications planning. Mindshare’s newly launched DX tool played a crucial role […]