MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for August 2017 include social, design, advertising and digital projects: 1) Kind Words Ringback Tone by GS Caltex GS Caltex wanted to decrease the stress level of employees in call centers. Customer abusive comments are something that everyone knows but no […]
After a multi-stage pitch, BMW gave its global account for the area of Aftersales to Serviceplan Campaign. The agency is therefore now responsible for preparing a holistic, integrated, target-group-focussed and emotionalising campaign concept that is provided across markets and media in the form of a modular system for implementation and specific adaptation. Specific tasks for […]
The French independent market research institute RECMA, based in Paris, regularly assesses and evaluates media agencies across the world in a comprehensive ranking list. Factors such as pitch success, awards and customer portfolio are assessed. The evaluation is performed in 60 countries worldwide, with independent and network agencies being assessed in Germany. The Results In […]
Lovers of iconic Harley Davidson motorbikes from all over the globe make a pilgrimage to the workshop of Ehinger Kraftrad, an internationally renowned manufacturer of custom-made motorbikes. Kraftrad has taken his obsession to another level, with the creation of ‘The Archaeologist,’ a Premium Dry Gin whose bottles have the unusual feature of containing original Harley engine […]
Myles Lord, most recently Creative Director at DDB Berlin, will start this year as Managing Director Creation at Serviceplan Campaign Berlin. Lord is one of the top creative minds on a national and international level, and in the past has been responsible for many major brand budgets – including Volkswagen, Mini, Sony, Google, Swisscom, CNN […]
In his new role as Head of Business Development at the Plan.Net Group, Jens Goldmann is now moving strategic development and positioning of the Plan.Net brand forward and also expanding the digital agency’s base of both old and new customers. He will also strengthen and extend the internal structures to create an even closer integration […]
Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. We spoke to their Managing Creative Director, Till Hohmann, who gave us an insight into the agency’s future plans, his thoughts on the future of the Industry and his experience in judging the Direct Marketing category at Cannes in 2017: Q) What was […]
Strellson, the Switzerland-based international fashion and lifestyle company, has added a “Strellson Like-Shop” to its online presence Structured in a similar way to the normal Strellson online shop, the Like Shop offers 10-15 different products from Strellson’s current Spring/Summer collection. However, what makes it different is that in the Like Shop payment is made in […]
The National Basketball Association (NBA) and premium sports website SPOX.com, part of Perform Media Deutschland GmbH, announced an expanded multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany. SPOX.com, named “Best Sports Website 2015” at last year’s National German Sports Journalists ceremony in Hamburg, will offer fans […]
Leading European airline Lufthansa has created a world first Augmented Reality (AR) app to drive awareness of its new class of seating; Premium Economy. The pioneering app, designed by Space, represents a new and innovative type of AR experience, designed to launch via a basic pen drawing on an A4 piece of paper – typically […]