Creative agency Twelve, today announces that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in exploring opportunities within holding company Communisis’ global client base. Smith has been tasked with overseeing strategic direction and […]
Strongbow is rounding off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth on the weekend starting August 26. The world-leading cider has created a stunning arena with a 10m high Strongbow Archer as the centrepiece. Surrounded by a DJ booth made from speakers, a bar made from a […]
Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]
Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]
Creative marketing agency RPM has announced the promotion of Tim Jones to the role of Creative Director. Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s […]
Heineken has picked Amsterdam-based agency We Are Pi as its leads ad agency for its Desperados brand. The agency’s remit with the tequila-flavoured beer is global and effective immediately. It follows a competitive pitch after Heineken parted company with previous incumbent Weiden & Kennedy earlier in 2015. The split was by mutual consent, Heineken said. […]
Heineken USA unveiled a special six-pack of custom handmade Heineken-bottle candles in partnership with lifestyle concept store Alchemist Miami, marking the very first time the beer brand’s #Heineken100 program expands into home goods. The luxurious decorative accessories were hand-poured with a proprietary soy and wax blend, then de-molded and heat-finished, also by hand. The products […]
Heineken USA released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap by innovative Chicago fashion space RSVP Gallery. The ultra-limited offering, designed by RSVP Gallery Operator and Buyer Isimeme “Easy” Otabor, features a chrome buckle and subtle #Heineken100 branding on its interior. The piece will be […]
It’s a seemingly ordinary Sunday as customers go about their weekly shop in Tesco. Only this isn’t a regular lazy Sunday; the Rugby World Cup is approaching and with Heineken involved something is afoot. Continuing from the campaign launch of ‘It’s Your Call’ and local Irish activation ‘The Jonah Machine’, Heineken and creative agency Guns […]
Heineken has unveiled a new TV commercial which sees Daniel Craig reprise the role of James Bond in a high-octane boat chase. As part of the global integrated campaign by Wieden+Kennedy Amsterdam coinciding with the impending release of new Bond film Spectre, the TVC will launch mobile-first via Facebook, before making an appearance on TV […]