Wagh Bakri’s new TVC for Spiced Tea, conceptualised by Scarecrow M&C Saatchi, talks about how the addition of seven spices to your fitness routine can help you achieve health goals. The rise of fitness culture in India is inevitable process with people trying to compensate for reduced physical activity in daily life. What started […]
Global experiential advertising agency, Momentum Worldwide, announced the expansion of Momentum Worldwide in India, with the opening of a new Bangalore office to sit alongside its existing Delhi office. The opening of the Bangalore office will enable Momentum to create new market opportunities for existing clients within the South Market, which include Microsoft, Western Digital […]
Established in 1953, Shyam Steel Industries Ltd. – an INR 15 billion worth company is one of the leading primary steel producers in India, manufacturing TMT Rebar and Structural steel. The company’s recent advertising campaigns features their brand Ambassador – Virat Kohli and focuses on its core property that of ‘strength and flexibility’. The company’s […]
Saregama Carvaan recently released three TVCs created and conceptualised by Indian creative agency, The Womb. Saregama Carvaan is one of the most meaningful gifts that the young can give to their elderly as well as their siblings. The gift that evokes memories. The gift that triggers nostalgia. Kumar Ajit, Vice President – Sales and Marketing at […]
Creativeland Asia’s Sajan Raj Kurup (Founder and Creative Chairman), and Prahlad Kakkar (Chief Mentor) have launched ‘Dining Table’, India’s first marketing, communications and business consultancy for family-owned and small to medium-sized business owners. Founded by Kurup, an entrepreneur himself Dining Table salutes the spirit of entrepreneurship, recognises and understands the challenges that come with owning […]
OPPO has officially launched their latest smartphone – OPPO F9 Pro – in the Indian market. To power the launch of this widely anticipated smartphone, Mullen Lintas Delhi has conceived the communication package. India is amongst the fastest growing and largest smartphone markets in the world, making it a battle-ground for smartphone players to […]
TVS Tyres’ latest campaign #Heavytested conceptualised and created by Rediffusion has been launched recently. The campaign highlights the product’s product edge. It showcases the exceptional quality standards of TVS’s two-wheeler tyres by highlighting the severity of the testing process the tyres undergo. The campaign comprises of three commercials carried through TV and extended to […]
After a long strategic exercise to unearth Axis Mutual Fund’s core, The Womb launched a campaign that aims to position the fund house as ‘the responsible mutual fund’. It broke with a massive internal program, extends thru’ TV and outdoor, and will culminate with a sustained distributor campaign. Commenting on the new campaign, Rohan […]
On August 14, INNOCEAN Worldwide India (IWI) announced that an episode of “Celebrating 20 Years of Brilliant Moments with Hyundai,” a campaign that commemorates the 20th anniversary of Hyundai Motor India (HMI), exceeded 210 million views on YouTube. This video called “Father and Son”, set several new records since its release on YouTube. In particular, […]
August 15 marks India’s 72nd year of Independence and to pay a tribute to this journey, Creativeland Asia has conceptualised a nostalgic film inter-twining Godrej Group’s 120-year-journey from manufacturing locks in 1897, to making soaps from vegetable oil, to making India’s first ballot boxes, to making Asia’s first typewriters, to making key components for India’s […]