ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly nine million Kazakhstan women account for 40% of the country’s GDP.  43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female.  ForteBank is […]

Big Buoy’s ladies promote girl power at work for International Women’s Day

Big Buoy’s ladies promote girl power at work for International Women’s Day

In honour of International Women’s Day, London-based post-production house, Big Buoy, have created a representational video with one key message; Women should encourage each other. Boasting an all-female cast, the film features the Big Buoy girls, from producers to animation directors, sporting full-face balaclavas as they become a humanised metaphor for strength in sisterhood. The […]

Wunderman unveils ‘Fund Female’ initiative for Women’s Day supporting female-owned businesses

Wunderman unveils ‘Fund Female’ initiative for Women’s Day supporting female-owned businesses

Wunderman UK is launching a new initiative ‘Fund Female’, encouraging Wunderman employees to consciously support female-owned businesses. Starting on International Women’s Day, Friday 8th March, and running for a week, staff will take up the challenge to shop exclusively at women-owned businesses. The initiative aligns with IWD’s campaign theme for 2019, #BalanceforBetter. Wunderman has created a […]

Sarenza and Serviceplan team with BECOMTECH to train next generation of women coders in France

Sarenza and Serviceplan team with BECOMTECH to train next generation of women coders in France

To coincide with International Women’s Day 2019, a coding training program for young women designed to improve gender parity in the digital industries, has been developed by Sarenza with Serviceplan France and BECOMTECH.    For Sarenza, a French company specialising in the online sale of shoes and accessories, equality between men and women at work is […]

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

 METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that […]

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute

The accusations of sexual harassment against women have increased all over the world. Movements and new outlets encouraged victims to break the silence, becoming news in the world media. Convicted and removed from their positions, household names have been taken ‘out of the game’ in a bitter defeat by ‘W.O.’. The initials, which mean winning […]

Hiscox Unveils the Next Evolution of I’mpossible Campaign with New Ad in Honour of IWD

Hiscox Unveils the Next Evolution of I’mpossible Campaign with New Ad in Honour of IWD

Hiscox, the international specialist insurer, kicked off the next evolution of its I’mpossible campaign with a full-page ad in The New York Times in honour of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage brand […]

MOFILM launches ‘Many Voices’ initiative on International Women’s Day

MOFILM launches ‘Many Voices’ initiative on International Women’s Day

MOFILM, the people-powered content company, has launched ‘Many Voices’, an initiative that asks filmmakers to pitch film ideas centred around an important theme or issue that matters to people around the world, with the first topic focused on women. Launching March 8th, on International Women’s Day, the first brief asks filmmakers to submit ideas for […]

Wunderman BA and ‘Fundación Mujeres en Igualdad’ launch FEMPLEA, the first women labour bank

Wunderman BA and ‘Fundación Mujeres en Igualdad’ launch FEMPLEA, the first women labour bank

 Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]