Great Rail Journeys (GRJ), a leading provider of escorted and independent rail holidays, has appointed The Lucre Group to be its UK PR agency. The Group, encompassing Lucre; Search Savvy PR, and RICH; content that moves you, will work across the entire brand portfolio. Strengthening the agency’s already industry-leading credentials in travel and leisure, Lucre’s remit will span […]
Established Newcastle and Teesside-based digital marketing agency Silverbean launches its new search and paid marketing agency, AGY47. Offering organic search, paid marketing and conversion rate optimisation services, AGY47 takes a customer-centric and data-driven approach to marketing, helping brands overcome the problems that are hampering their digital performance. Through effective collaboration, the agency aims to create […]
In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide last month launched ‘Payday Saveday’. The widespread advertising campaign, which was developed in collaboration with VCCP, is aimed at people who are not currently putting any money away to start saving something, no […]
One of the UK’s leading children’s cookery author, who has sold more than six million cookbooks worldwide, has undertaken a major packaging overhaul with OurDesignAgency to add further trust and credibility to the children’s chilled meals category. It is hoped the Annabel Karmel packaging refresh, along with updated recipes, will reinvigorate the category by creating […]
You may have heard of the term “Wardrobing.” The word is used for the act of buying an outfit, wearing it and returning it after. A lot of people do it—it’s a rising trend, and most fashion brands struggle with how to handle it. Not DIESEL though, which introduces its new Fall campaign, aptly called […]
Technology leader Epson launched a brand experience roadshow across three major UK shopping centres in September. The pop-up, which includes an Instagrammable student bedroom and interactive time trial, aims to educate university students on the benefits of buying their most sustainable printer yet – EcoTank. More than 79% of students worry about how to make […]
Iconic footwear brand Dr. Martens has launched its global Autumn/Winter ‘19 campaign, ‘Tough as You’, which showcases the rich heritage of the brand and celebrates the resilience and determination of its fans around the world. The campaign, created by global socially-led creative agency We Are Social with production from We Are Social Studios, stems from […]
Klarna, the digital buy now and pay later payment provider, has launched an international brand campaign by 72andSunny Amsterdam featuring comedian and Instagram star Celeste Barber. The ‘I Wish I’d Bought It With Klarna’ campaign stars Barber as the host of a home-shopping inspired online mini-series, and premiers across Instagram and YouTube. Using her skills as Instagram’s […]
Kia celebrates its newest model, the All-New Kia XCeed, this week with a primetime TV takeover and a tongue-in-cheek new spot from creative agency Innocean Worldwide Berlin. The 60-second TVC urges fans to act fast as the XCeed ‘won’t be a secret for long’. It goes to air, simultaneously taking over 90% of commercial TV […]
What if while you drove your 335cv SUV you could also stay up to date on the leading news stories in your country? That’s exactly what Ford is offering with the arrival of the New Edge ST in Brazil. The New Edge ST is the perfect car for senior executives who value their time and […]