Independent brand design studio CookChick has developed the positioning, naming, identity, packaging design for a new craft cider Adnams Wild Wave. Wild Wave is a collaboration between a Gloucestershire cidermaker and Adnams’ Master Brewer and Master Winemaker. A unique blend of bittersweet and dessert apples grown in the beautiful foothills of the Malvern Hills, Wild […]
Brand services agency BRIGADE partnered with startup INSA to build their brand from the ground up as they lead the Massachusetts recreational cannabis revolution. The agency’s work included a naming rationale, brand positioning, visual identity, and experience profiles for each of the brand’s flower offerings. BRIGADE also built a complete packaging system for over 100 […]
In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging […]
Sleep and skincare brand This Works has partnered with the world’s first and only voice-activated sampling programme, Send Me A Sample, to celebrate World Sleep Day by offering UK consumers a free trial of its best-selling Deep Sleep Pillow Spray. Customers will be served ads across Facebook with the Send Me A Sample call to […]
Interbrand announced the appointment of Manfredi Ricca to Global Chief Strategy Officer, a promotion from his previous role as Chief Strategy Officer, EMEA & LatAm. In his new role, Manfredi will hold a position on the Executive Leadership Team, reporting to Charles Trevail, Global Chief Executive Officer. As Global Chief Strategy Officer, he will oversee […]
Omnicom Media Group’s PHD has appointed Hannah Savage as Strategy Director for the agency’s Manchester office following a period of significant growth. Savage – who has ten years’ experience in online and offline media strategy and emerging technology development – joins the agency from Havas Canada in Toronto, where she was formerly VP of Communications […]
Publicis Media has hired Grace Blue’s senior partner Julie Jeantet to set up and lead an executive search practice across EMEA. Jeantet, who will be based out of London, will also continue to build on the existing in-house leadership talent acquisition expertise of Publicis Groupe to enhance a world-class offering for leaders and senior candidates. […]
Sweetshop has signed highly-acclaimed Director Liz Murphy for global representation. Liz’s passion is ‘to make stuff that gives people the feels. Her work has been recognised around the globe by the likes of Adfest and BADC, and in 2017, Liz was named in Campaign’s ‘10 female directors you should know’ on account of her ability […]
Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family. That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]
McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]