After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the four […]
The Co-op launches its newly redesigned beers, ciders and spirits with the help of Robot Food. Now in stores UK-wide, Robot Food’s exciting new design for the Co-op’s core range of own-brand beers, ciders and spirits aims to create an impact on shelves at a time when popularity of own-brand products continues to rise. More […]
Data-driven media agency, Medialab, announces a significantly expanded team following an incredibly successful year. All of the hires bolster an already impressive senior team, spearheaded by Stewart Easterbrook as chairman. Following an exceptional 2017, which saw the agency post figures putting them 135% ahead of other agencies of their size when comparing average turnover growth, […]
Wavemaker gathered four inspirational speakers at its office on London’s Southbank on June 5, to talk about the intersection of gender and creativity Art director and photographer Fiona Freund, who has been flown around the globe, sometimes on Concorde, on shoots for many of the world’s biggest media and entertainment brands said that people still […]
MiQ, the leading Marketing Intelligence company, has announced the appointment of Giles Ivey in the newly created role of CEO, UK. Joining in June, he will oversee MiQ’s impressive growth in the UK and continue to expand the business across Media, Analytics and Technology. Giles comes to MiQ with a hugely impressive background in the […]
smp, the shopper marketing agency, has been directly appointed as the UK lead social media agency for The Citizen’s Foundation UK. The Citizen’s Foundation is in the top five largest charities in Pakistan, helping give underprivileged children access to education in Pakistan, building over 1482 schools, and educating over 220,000 children in the past 22 […]
Inspired by a custard toupee, the skin of an orange, and an orifice widely believed to be a mouth, Trumpface is a typeface made with Donald Trump’s face. The typeface is now available to download for use on Microsoft Word and Powerpoint – perfect to spice up those Monday morning presentations. As well as Adobe […]
Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]
Global animal charity, World Animal Protection and London-based mobile game developer, Supersolid have joined forces this World Oceans Day (June 8), to help protect animals in our oceans. The partnership will raise awareness of the global problem and the existing solutions to ghost gear – lost or abandoned fishing equipment that equates to 10% of […]
Brands and marketing execs are coming under fire for using animals in advertising, particularly fashionable flat-faced dogs like Pugs, Frenchies and English Bulldogs. Heinz, Costa, Comic Relief, HSBC and most recently Three UK with their Snapchat ‘Puggerfly’ have attracted criticism for using these breeds in their ad campaigns. Many claim they’re adding to the […]