Research unveiled on May 8, suggests the advertising and media industries are perpetuating harmful socio-economic stereotypes because they’re too focused on rich and middle-class households. Six out of ten Brits (62%) are concerned that TV ads all too often only portray wealthy homes, while around two-thirds (63%) believe the poor are negatively stereotyped in advertising. […]
Tuborg, the Danish lager brand, has announced the return of its successful music campaign Tuborg OPEN, which this year sees global pairing Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world. Now in its second year, Tuborg OPEN is once again bringing together a group of […]
Panzer’s Deli & Grocery in St John’s Wood, London has unveiled a refreshed brand identity by Here Design. A local institution and household name since opening in the 1940s, Panzer’s Deli & Grocery offers international foods from more than 80 countries around the world and is particularly famous for its smoked salmon and warm bagels. […]
Tic Tac is launching a £1.5m campaign featuring a brand new TV creative and positioning, encouraging people to take on new experiences and ‘Open Up’. For the first time in five years, Tic Tac Core (Fresh Mint, Lime & Orange, Strawberry Fields, and Mint Rush) is hitting the UK’s screens on 7th May and running […]
Loto is a gambling game, created to change the life of Chileans and help them have a better lifestyle: a bigger house, an incredible car or a boat why not. Now in a new campaign by Y&R Santiago, the nation is reminded that they are all millionaires and that life is full of luxuries that […]
In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced today the launch of Shutterstock Reveal, a new Google Chrome extension, together with the release of its new experimentation site, Shutterstock Showcase, which features two additional new search innovations – Copy Space and Refine. Shutterstock Showcase, previously known as […]
Saatchi & Saatchi Greater China announced that Wong Wai (Joe) has joined as Executive Creative Director (ECD) of South China to further reinforce Saatchi & Saatchi’s creative capability and industrial influence in the region. Joe will report to Fan Ng, Chief Creative Officer of Greater China. The agency’s previous ECD Paul Ho has moved onto […]
The Big Shot has been appointed by Andersen Press to launch The Bold’s in Trouble, the new book in Julian Clary’s The Bolds children’s books series, illustrated by David Roberts. The Big Shot will deliver an integrated creative campaign that will go live in September 2018. The campaign will feature outdoor advertising, regional radio, and cross platform […]
The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]