Special Olympics is a non-profit international organisation that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more […]
End Youth Homelessness has launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The charity has created two new OOH executions which depict homeless young people asleep in unsafe places. When the picture is inverted, their positions in sleep are […]
Busy consumers are forcing brands and retailers to develop new style products and services to keep up with their constant on the go lifestyles. Seven in ten shoppers say convenience is more important than five years ago when it comes to shopping and almost one in five demand same day delivery when ordering online, reveals […]
Bouygues Telecom, one of the top French Internet Service Providers, launched a new service, “Guaranteed Internet”: an ensured internet access for its subscribers, even when their connection is down, thanks to a 4G mobile hotspot router. But here’s the thing. Not everyone is a Bouygues client. So, for all those that have not yet subscribed […]
In an effort to change the habits of millions of shoppers at PENNY stores in Germany, the ‘Give-Bag’ campaign provides an incentive for consumers to be more environmentally-conscious by offering a discount with each purchase. ‘Give Bag’ won a coveted Wood Pencil at the D&AD Awards in London in April, in the direct category. […]
Buster + Punch, the London-born home fashion label famed for its solid metal home fittings, has created a new campaign to show how to transform a home from ordinary to extraordinary. The short film, SWITCH UP, features a star-studded cast of young talent, and follows the journey of Buster and Punch; two female, motorbike […]
The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have […]
Nostalgic global sports brand and licensed company Mitchell & Ness International has appointed Camden based agency Mercieca. The integrated agency will manage all ATL and BTL communication including PR, design, experiential and influencer engagement in the UK. The brief includes a relaunch of the brand’s NBA Hardwood Classic Swingman Collection in July, alongside activation of […]
Publicis Media announced the promotion of Erica Taylor to the role of Managing Director, PMX UK. In her role, Taylor will oversee the group commercial trading and operational models across all business units. Working closely with the trading leads in each of Publicis Media’s six agencies, Zenith, Starcom, Performics, Digitas, Spark Foundry and Blue 449, […]
Data driven intelligence agency Future Thinking has appointed Myles Baker as Sales Manager, Analytics Platforms. Myles is responsible for sales of the Groups’ digital offering. His initial remit is to drive new sales opportunities for the company’s CX digital platforms, RecommendIT and TalkAboutIT, and to develop existing client relationships. He will also play a key […]