AccorHotels is launching a new consumer advertising campaign in the UK that highlights real-life examples of spontaneous acts of service from its ibis, Novotel and Mercure hotels. Created by Brothers and Sisters, the first work from the agency since it won the account in January, the multi-million pound ‘From the Heart’ campaign will play on […]
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]
On 23rd April, New Balance launched a campaign titled ‘This Means More’ to mark the launch of the new home kit of Liverpool FC. The kit launch campaign has been created as a collaboration between New Balance, LFC and ZAK, New Balance Football’s global creative agency. “This Means More” encapsulates the feeling that all LFC […]
Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio. In a deliberate move away from the brand’s original health-focused positioning, the new look celebrates taste and satisfaction, returning to the fundamentals of what it means to be a snack. As the mainstream and healthy snack sectors begin to converge, […]
According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only one effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as […]
rehab, the creative technology company, announced the launch of Recycle That!, a new Google Home voice skill to help take the confusion out of recycling. On World Earth Day – rehab ran a hack day to support the 2020 target to recycle at least 50% of household waste. The outcome was Recycle That!, which makes […]
Ocean Outdoor has increased its presence in Manchester with new locations, a new office, more staff and the launch of the City’s first ever Two Towers digital out of home (DOOH) structure which dominates The Mancunian Way. Audi and JD Sports are the launch partners for Two Towers Manchester which goes live on April 23, […]
Following an extensive closed agency pitch process, Three Ireland and Dublin-based creative agency, Boys and Girls, have announced the continuation of their award-winning work for a further 3 years. The extended contract will increase the scope of the agency’s remit and will – for the first time – include Three’s digital and content creation work. “We’re […]
KHWS, the Brand Commerce agency, has appointed Adrian Friend as Head of Technology. Joining as KHWS celebrates its 25th birthday, Friend brings his substantial technical experience to the agency. He will be focusing on developing a strategic technology focused plan to support the development of KHWS’s Brand Commerce output. Building on an existing interest in […]
Integrated communications, engagement, and events agency, Touch announced that Andrew Wilkie will join the company as Global Creative & Engagement Director, and will be taking up his position on the Board of Touch effective immediately. Andrew Wilkie joins Touch at a time when the agency is primed to grow in new, modern and innovative ways. […]