Ocean Outdoor and Landsec share the Chubby Hearts London love

Ocean Outdoor and Landsec share the Chubby Hearts London love

Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across the Capital. The […]

Merkle hires EMEA Creative Director and expands its Customer Experience team in the region

Merkle hires EMEA Creative Director and expands its Customer Experience team in the region

Merkle, a leading technology-enabled, data-driven performance marketing agency, has boosted its Customer Experience (CX) team with two senior hires in EMEA, amid ambitious plans to expand the division in the region. Guy Howland has been appointed to the newly created role of creative director, with responsibility for leading a team that delivers data-driven creative solutions […]

OVO Energy named title sponsor of Tour of Britain, Women’s Tour and Tour Series for 2018 and 2019

OVO Energy named title sponsor of Tour of Britain, Women’s Tour and Tour Series for 2018 and 2019

OVO Energy announces a two-year commitment as title sponsor of the 2018 and 2019 Tour Series, Women’s Tour and Tour of Britain, the most prestigious professional road races in the UK cycling calendar. The company first sponsored the OVO Energy Women’s Tour and Tour of Britain last year in 2017. OVO Energy is the leading independent energy […]

Adtrak team with Google to deliver digital Masterclass

Adtrak team with Google to deliver digital Masterclass

Digital marketing agency Adtrak, joined forces with Google to host and deliver a compelling Digital Marketing Masterclass in London, which underpinned how changing user habits and expectations are shaping the future success for businesses. With 53 per cent of global web traffic coming from a mobile device, the event, held at Google’s St Giles Street office, […]

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

In 100 days the General Data Protection Regulation (GDPR) comes into force, bringing with it new laws covering how businesses collect, store and use consumer data. As businesses prepare for the new rules, almost two-thirds (61%) of consumers are already happy with the amount of personal information they share. This change in attitudes has been […]

LIDA hires industry heavyweight Ben Golik as Chief Creative Officer

LIDA hires industry heavyweight Ben Golik as Chief Creative Officer

LIDA has appointed one of London’s leading creative stars, Ben Golik, as the agency’s new Chief Creative Officer. Ben joins LIDA from Rapp where he was Group Executive Creative Director, working on a range of award-winning campaigns for brands such as PayPal, Virgin Media and Heist. Prior to Rapp, Ben spent 10 years at Kitcatt […]

M&C Saatchi PR hires Julian Cirrone as Creative Director

M&C Saatchi PR hires Julian Cirrone as Creative Director

Global communications agency, M&C Saatchi PR, has appointed Julian Cirrone to the newly created role of Creative Director as it expands its strategic and creative department, CREATE, following a recent string of new business wins. Reporting into M&C Saatchi PR’s Head of CREATE Nathan Kemp, Cirrone will be responsible for building out CREATE’s offering, ensuring […]