In recent years, Dubai has been making tremendous efforts to become a digitally equipped city – Smart City. With its goal to become paperless for all transactions by 2020, mobile wallet is gaining significant traction to enable more convenience and a secure way to pay. HSBC, one of the most competitive banks in the region, […]
To celebrate the inclusivity of tennis and as part of Nature Valley’s commitment to driving participation in tennis in Britain, the cereal bar brand and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd’s Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to […]
From November 22, PayPal saves those offering inappropriate Christmas gifts through a European and multimedia brand campaign developed by Buzzman. The holiday season, family gatherings, fine meals and distribution of gifts go together. But, to choose the right Christmas gift is not that easy! Through a vignette film, PayPal talks to those for whom […]
Dogs Trust’s face-to-face fundraisers needed to find a way to cut through and grab the attention of people inundated with constant messaging, and show them what a difference they can make. GOOD Agency have been working with Dogs Trust to create an immersive virtual reality experience that truly engages the public; a powerful way to […]
VARTA Consumer Batteries is launching a £1 million Christmas campaign, an investment that will see the challenger brand reach a UK audience of 22 million this festive season. The campaign, led by a TV advert, which will air for the first time on November 22, represents a significant investment by the brand to support […]
 Creative agency, ROTHCO, and independent national youth outreach movement, Soar, launched a moving two-minute short film ‘It’s Just a Phase’, which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s P.O.B, the film challenges us to put ourselves back in the shoes of a […]
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen. The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment toward products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey […]
Commercial radio news provides a vital and valued service to listeners, reinforcing radio’s position as the most reliable and trusted medium in an era of proliferating fake news, according to new research to be launched in Parliament on November 21. Breaking News: How listeners value commercial radio news, explores the views of commercial radio listeners on […]
Debenhams has appointed Mother as its new strategic, creative and design agency following a competitive pitch. Mother will be responsible for developing Debenhams brand identity and expressing its new strategy, Debenhams Redesigned through engaging customer-centric communications. The strategy, which was announced earlier this year by CEO Sergio Bucher, details the company’s vision of becoming a […]
Out There Media (OTM), a global leader in mobile advertising and data monetization, has announced their expansion into the Middle East and a new partnership with Zain, a leading mobile operator in eight markets across the Middle East and Africa. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a proprietary technology platform that […]