YMCA is encouraging people to acknowledge the homeless without judging this Christmas, with a new film created by Southpaw. The Tunbridge Wells-based agency has created the emotive campaign, using the tagline “Don’t look the other way”, for the West Kent YMCA to raise awareness of youth homelessness in the local area and encourage people […]
The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award at the 2018 Festival. Piyush Pandey, Executive Chairman and Creative Director Ogilvy South Asia won his first Cannes Lions awards with two Gold Lions for his work on an anti-smoking […]
Scarecrow Communication has created an integrated campaign for FreshLook – one of the world’s largest selling coloured contact lenses, featuring upcoming Bollywood star, Disha Patani. The ad film has been directed by award-winning film director Harvey B-Brown whose body of work includes spots for Moschino, Lagerfeld and music videos for George Michael and Bryan Ferry. […]
Full-service, integrated advertising and marketing agency, bigdog, announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway. The activity, taking place on Wednesday – 13th December – marks the first time Sky Betting and Gaming has partnered with Amy Nickell – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was […]
Manchester based creative consultancy Brandon makes a point of cutting out the bull in marketing, using language we all know and understand. So, in 2017 the team decided to turn this into a fun Christmas game to send out to those they work with, friends and family – with a good dose of Northern humour […]
Unlimited Group, the home of experts in the impact of art and science, have forgone the usual client Christmas cards and instead explored today’s attitudes to unsolicited direct marketing through its #giftofahello project – a recreation of a 1970s social experiment by sociologists Phillip Kunz and Michael Woolcott. The original behavioural test involved sending 578 […]
Keep up or get left behind. Businesses, and creative and marketing agencies in particular, need to accept that with advancing tech, newer and better propositions, and the rising expectations of today’s consumers, what worked a treat yesterday won’t necessarily cut it tomorrow. We need to focus on developing new model propositions that deliver commercial success, […]
Amnesty Switzerland launches its TV campaign, I’M HERE, which is fighting for the release of imprisoned Chadian journalist Tadjadine Mahamat Babouri – better known as Mahadine. The campaign, I’M HERE created by Walker Zurich, is set to roll out across multiple Swiss TV channels on December 14. Walker was tasked by Amnesty Switzerland to […]
Delta Air Lines and Virgin Atlantic deliver their first-ever joint holiday campaign highlighting a simple truth that the most important part of the holiday season is being together with the people that matter the most. Created by Figliulo&Partners (F&P) the campaign, “Together, we make togetherness,” will launch in the UK and the US on […]
Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]