Uber has rolled out a campaign to hit back at Transport for London’s consultation on private hire regulations in the capital, namely one proposal which could see the taxi app make passengers wait five minutes before a pick-up. Uber worked with Creature of London on the video which shows how Londoners reacted when they were […]
Saatchi & Saatchi London and Direct Line Insurance have launched a festive campaign that offers Londoners free Christmas turkey protection. The product is the first of its kind, offering home chefs protecting against a ruined bird – for free. Direct Line’s Christmas turkey-mergency service is designed to rescue people from turkey related disasters this Christmas […]
Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]
Creative communications agency Taylor Herring has created a campaign for online accommodation bookers LateRooms.com. The festive project has lead to the creation of the ‘Christmas Party Escape Suit’, which has been specifically designed to help people escape boring parties unnoticed. A fully decorated, 6ft wearable Christmas tree with battery operated lights will be promoted on […]
Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the William Hill World Darts Championships, which launches at Alexandra Palace in London this week. The second-screen social channel, Animal’s Arrows, is devised and created by Havas Helia. Launching today, […]
Women’s cancer charity Victoria’s Promise (VP) has launched a festive social media campaign which taps into the ‘selfie’ phenomenon. Using the hashtag #VPHippyXmas, the charity will ask people to create a Purple Hippy Santa Selfie, using a bespoke Santa Hippy Santa creator. Participants are then encouraged to share their photo on their social channels. The […]
Mindshare, the global media agency network that is part of WPP, has ended the year with the top awards across the most respected awards ceremonies globally. The agency’s 2015 roll call of success includes: Media Agency of the Year – Cristal Festival Media Network of the Year – Campaign Asia Pacific China, India, South Asia, […]
Most people eat their dinner in front of the TV at some point, often while watching an episode of their favourite show. In order to keep pace with the ability of Samsung’s latest-generation SUHD TV that takes viewing to a new level, the standard of TV dinners also needs to be raised. This is the […]
Over the next two weeks, Tinder, the world’s most popular app for meeting new people, is partnering with NHS Blood and Transplant to draw attention to a different kind of search for a match – the challenging wait for a donor match. The partnership and creative concept was developed by integrated creative communications agency 23red. […]
Lloyds Bank is getting into the Christmas spirit with the unveiling of a 12m tall interactive Christmas tree which will light up the London skyline over the festive period. Developed in partnership with Kinetic, the global leaders in OOH media, Greenhouse GroupM and AOL the scheme aims to promote the banks Love You To The […]