YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the availability of its holistic Fraud Protection suite, a new, standard feature of its 360 Degree Growth Marketing Platform. The suite offers the most comprehensive fraud protection on the market against these types of fraud; click injection, click spamming, non-human traffic and incentivized […]
Adblock Plus, one of most popular browser extension for blocking annoying online advertisements with over a billion downloads, announced that Adblock Browser for iOS 2.0 is now available on the App Store for all iOS devices. This is a milestone update for the browser. The Adblock Plus product team has been working for over a year on […]
ICHIBUNS, the new Japanese-inspired dining concept, launch their first restaurant on Wardour Street in the heart of London’s Soho this month. Redefining the “fast casual food industry”, the new restaurant offers an exciting menu to include a selection of Hokkaido-inspired cuisine, the ultimate in luxury Wagyu beef burger, and a selection of exciting cocktails. Spinach […]
Omnicom Media Group agency OMD Worldwide named John Osborn CEO of its US operations. Osborn joins OMD, the largest US media agency following his role as President and CEO of sister Omnicom agency BBDO NY during which time the agency dramatically grew and expanded its service and practice base. Osborn succeeds Monica Karo, who is moving up to a global role as […]
Television advertising relies on too many outdated stereotypes and is causing resentment among both men and women, according to a new survey that explores attitudes to gender around the world. In the UK almost half of women surveyed said they resent how women are represented in a lot of advertising, compared to less than a […]
The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped by unemployment to transform their future and believes every young person should have the chance to build the best life they can, no […]
The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the […]
WickerWood, a leading luxury brand influence agency has been appointed by W London – Leicester Square as part of a pioneering effort to drive deeper engagement with London’s movers and shakers; defying expectations and breaking the norms of traditional luxury. The iconic 5* hotel located on Soho’s Wardour Street and part of W Hotels Worldwide, […]
Viga, the Next15 data collection agency, has grown its team to 35 staff in 2017, marking an increase of 200% in the last six months. The sharp rise means it stands to be the fastest growing Next15 research business, as it prepares to open the doors to its third US office in Dallas, Texas. Hires […]
Zee TV has become a staple part of British Asian TV watching habits. It heralded a sea change in consumers being able to engage with the South Asian diaspora, making it the most popular entertainment South Asian entertainment channel with over 100,000 subscribers. Since its launch in 1995, Zee TV’s popularity has grown that now […]