De Beers is launching an in-store iPad app aimed at making buying diamonds a more personal experience and opening up the brand to new customers. The “For You, Forever” app, developed with mobile marketing company Somo, lets customers compare the different styles, cuts and weights of diamonds using technology called “Iris” and customise the style […]
Instagram is inviting users to “learn more” about how advertising will be added to the photo-sharing site and has unveiled an image of a test ad, which will roll out in the US next week. In a blog, the Facebook-owned social media site outlines what US users can expect to see soon. The photographs will […]
Russian airline and official carrier of Manchester United Football Club Aeroflot are taking up residence at a number of airports worldwide, including London Heathrow’s Terminal 1, to offer fans the chance to see club in action with a trip to Old Trafford in 2014. The airport installation features a replica Aeroflot plane made up of […]
W+K Exp and Outset India unveiled Blind Spot, an exhibition that explores the aesthetics of middle class India. It is often said that there are too many differences in our middle class for there to be a common sensibility of any kind. Harsher commentators have even suggested that the middle class lacks taste, never mind […]
Worldwide TV advertising spending grew modestly — low-single-digit percentage gains — in the first half of 2013, while Internet advertising continued to rocket higher with big double-digit percent hikes. Nielsen says TV grew 4.2%, now at a 57.6% market share for the first six months of the year. The second-largest media in terms of advertising […]
Diesel‘s Flagship Store Opening in Frankfurt started off an array of events reinforcing the new brand positioning. To bring alive Diesel’s new global campaign – the #DIESELREBOOT movement – and to encourage young people to contribute their own creations, ACNE Berlin invented a world-first – the Diesel GIF Booth. The GIF booth works like a […]
http://www.youtube.com/watch?v=xYsSiaBZmRk Molten gold writhes and coagulates in the style of the shape-shifting T-1000 robot in Terminator 2, eventually forming the contours and features of Apple’s iPhone 5S, in the smartphone’s first TV ad. The ‘Metal Mastered’ ad, which debuted in the US last night during NFL coverage, is set to musical accompaniment by Goldfrapp’s “Ooh […]
Jason Nicholas, former Billington Cartmell Group MD, has joined Space, the award-winning creative agency, as joint Managing Partner. Nicholas joins David Atkinson, co-founder and Managing Partner, to lead the agency and drive its growth agenda. The agency was founded in 2003 and is completing its tenth year. During his 15 years at Billington Cartmell, Nicholas […]
ADFEST unveils its 2014 theme, “Co-Create the Future”, to reflect how marketing communications in today’s world is no longer yours alone as interaction and communication between businesses and consumers are more diverse and transparent than ever. ADFEST 2014 will be held from Thursday 6th – Saturday 8th March 2014 at the Royal Cliff Hotels Group, […]
Kemistry is developing the branding for London Live, a TV channel operated by the London Evening Standard which is set to launch next year. Kemistry says it is aiming to give up-and-coming graphic artists a platform to show their work within the identity, with the branding allowing a different artist each year to show their […]