Creative agency, LONDON Advertising, has appointed David Clark in the newly created role of ‘Head of Making it Happen’ as it continues to build on its senior team. Reporting to LONDON’s Founder and Creative Director, Alan Jarvie, he has been tasked to bring the Agency’s wide-ranging creative ideas to fruition. LONDON Advertising offers a 21st […]
In a revolutionary time where our smartphones are a way of life, they also are becoming a way of love connections. Technology has really changed the standard for introductions and finding people. Tinder recently coming out as the top grossing app in the App Store is proof of this. Whether someone is currently on the […]
New research from social development charity, the Greg Secker Foundation, has revealed 54% of UK respondents believe UK businesses should be required to give a percentage of their annual profits to charity by law, outlining a strong moral obligation for businesses within the UK. The research – conducted among over 2,000 UK adults (+18) – […]
Minutes before the start of the 2018 FIFA World Cup South American’s qualifiers match, between Uruguay and Argentina on August 31, the audience could see Luis Suarez and Lionel Messi, respectively the captains of each country’s national team, entering the football field wearing jerseys with the number 20 and 30. Buenos Aires based agency, Mercado […]
In a baseline study of attitudes to moving image entertainment among digital natives, Mediaplus Strategic Insights surveyed the role played by linear TV in comparison with Subscription Video-on-Demand (SVoD) services and illegal streaming portals. The digital natives are an especially important target group in this respect: on one hand, they are intensive media users, while […]
When Renault started in Formula One, 40 years ago, they equipped their car – the RS01 – with a revolutionary turbo-charged engine. As it was foreseeable, when new technologies are introduced, technical difficulties and reliability problems cropped up. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]
AXA is set to launch a £5m adverting campaign and brand strategy under the new strapline ‘restless for a reason.’ The campaign kicked off with a TV advert on 3 September during ITV’s Victoria, which will air for 10 weeks, and is supported by outdoor, radio and digital display. The new brand strategy, centres on […]
There is nothing like getting nice and cozy to watch your favourite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a […]
MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for August 2017 include social, design, advertising and digital projects: 1) Kind Words Ringback Tone by GS Caltex GS Caltex wanted to decrease the stress level of employees in call centers. Customer abusive comments are something that everyone knows but no […]