Levi’s has launched an out-of-home (OOH) campaign in East London as part of its #MakeOurMark project. The #MakeOurMark activity spans outdoor, social media and interactive events. It has aimed to encourage up-and-coming creative talent from across the UK to contribute words, images and videos through Twitter, using the hashtags #MakeOurMark and #Moves. The latest effort […]
Tennis star Andy Murray has hired a branding agency to create a personalised logo that will appear on his apparel and associated merchandise. Aesop has been hired after a competitive eight-way pitch to create an identity for the Wimbledon champion. It is understood that it will be incorporated into a new Adidas range and across […]
Hibu is launching its first major advertising campaign since it rebranded from Yell last year as it hopes to encourage small to medium business owners to reappraise the beleaguered company. The global “Hibu. Made for business” campaign promotes the online “do-it-yourself” digital services it launched last May to help businesses create desktop and mobile websites, […]
Global underwear and casualwear company Fruit Of The Loom will be sending free pairs of cotton underwear to LinkedIn users who have gotten jobs or changed jobs within the last 30 days. This is for the company’s “Fresh Gigs” promotion, which is part of their “Start Happy” campaign. The campaign has a theme that is based […]
http://www.youtube.com/watch?v=f2AjPfHTIS4 Samsung has fired up its hype machine to plug the looming launch of its first smartwatch, the Galaxy Gear. Marketed as a science fiction writers fantasy wrought real the device is being plugged in a series of YouTube adverts taglined ‘After all these years, it’s finally real.’ Depicted watches include unattainable gadgets from Knightrider, […]
http://www.youtube.com/watch?v=lXFCfofh6as Shoppers will be targeted with offers from retailers as they pay for their parking as a result of a global tie-up between MasterCard and parking services provider Parkeon. The service, which is being billed as the first of its kind, will allow local retailers to deliver promotions such as discount coupons through the Parkeon […]
Razorfish has been appointed by Lloyds Banking Group to handle a digital brief. The agency will develop digital products and services on websites across the group’s brands, which include Lloyds Bank, TSB, the Bank of Scotland and Scottish Widows. DigitasLBi has worked on Lloyds’ web and mobile build and design since 2008. It claims that […]
Tennis star Andy Murray has appointed Aesop to create a brand identity for him and his recently-formed management company, 77, following an eight-way pitch. The agency has been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77 which will appear on company collateral and touch points. […]
It may be facing criticism over its innovation pipeline but Apple has usurped Coca-Cola for the first time in 13 years to top a list of the world’s most valuable brands. The iPhone maker’s brand has been valued at $98.3bn (£60.83bn) by brand consultancy Interbrand, up 28 per cent year on year. Coca-Cola, which had […]
http://www.youtube.com/watch?v=nMi9swYqbN4 As part of its Fall campaign, Levi’s has collaborated with agency AKQA, Stephen Hadinger, Matthew Epler and Mark Kleback, to turn vintage technology into modern devices that connect to social media. Called ‘#MakeOurMark’, these “old-school” devices were modified to serve as a “bridge between past and present”—for example, an old 1939 Bolex Movie Camera […]