Accenture Song has released the second installment of “Nothing Can Do What a Soldier Can Do” showing that no matter how technologically advanced the Army becomes, soldiers will always be their most valuable asset. The new advert entitled ‘The Flood’ will break with a 40-second film on 2 January 2023 across television, cinema, Video on […]
To announce their exciting event calendar for the winter of 2022, the Abu Dhabi Department of Tourism and Culture recruited famed NBA legend Shaqille O’Neal. Shaq is famously known for his love of Abu Dhabi, and the series of ads featuring Shaq as a news anchor borrow from Shaq’s quirky online personality for some ROFL […]
RAPP UK has created an emojis-based campaign targeting boys and young men for Fumble. The award-winning youth charity from the UK that’s focused on providing free, reputable, sex and relationships education for the digital age. Created by young people for young people, Fumble sees engagement from individuals who have traditionally been excluded from sex education […]
After several years of successful collaboration, creative agency SpecialGuest of New York and Espadaysantacruz Studio of Madrid, have partnered to launch SpecialGuestX (SGX), the creative agency specializes in imagining new narratives with data, automation and artificial intelligence. SGX combines the creative thinking of SpecialGuest with the technology capabilities of Espadaysantacruz. The agency’s slogan is “What […]
Seeking a fun and clever way to play off holiday tropes and traditions, Merrell‘s in-house team collaborated with multi-faceted global production company 1stAveMachine to create a festive campaign with scenes centered on Merrell shoes. Two 15-second videos are running socially on Snapchat, Pinterest, TikTok, Meta and YouTube, featuring Merrellville, population 2,500. In “Sledding,” viewers see […]
The deals finder FOOTY.COM, which helps football fans save money on everything from kits and boots to clothing, trainers, and equipment, has secured a £400,000 investment to further the business’ plans for growth. With the cost-of-living crisis making it more expensive to play football and follow a team, FOOTY.COM finds the best deals in one convenient place to make it […]
Independent full-service destination experts 62ABOVE is named Agency of Record for Visit Carlsbad, according to agency Founder and Chief Relationships Officer, Jon Bailey. The account had no previous agency and billings were not disclosed. 62ABOVE’s first assignment was to rebrand the destination, including brand platform, logo, and overall look and feel. From there the agency created […]
Christmas is coming closer. The festive season is celebrated by people in the most diverse ways…or not at all. When it comes to the end of the year, there are basically two types of people: those who listen to “Last Christmas” around the clock as early as October and enjoy the first Christmas gingerbread, or […]
• Hyper-real, 4.3-metre-tall sculpture depicting homelessness unveiled today by charity Crisis at Kings Cross station • Sculpture by artist Sophie de Oliveria Barata, working with Creative Giants and adam&eveDDB, uses AI face mapping technology to combine facial features of seventeen real people who have experienced homelessness • Christmas fundraising campaign highlights that homelessness can’t be […]
At Beatgrid, an adtech startup focusing on cross-media measurement, we have spent thousands of hours working on campaigns globally to build a product that drives forward into the cookieless world, with trusted, understandable advertising data. Consumer viewing patterns are changing, the rise of streaming has made it easier for the viewer to decide what, when, […]