Maxus has unveiled Change Planning, a new planning methodology underpinned by advanced media planning techniques and powered by best-in-class data sources. The new, intuitive approach allows the agency to devise communication strategies that ensure brands succeed in today’s hugely changing and competitive environment. Change Planning is built to be agile, compressing timelines and ensuring that […]
Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate 2016’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion Week […]
Maxus UK announced ‘Never Stand Still’ a portfolio of initiatives to support, develop and retain its staff, demonstrating a clear commitment to diversity and healthy living. The programme is holistic, recognising that whilst a career is important it is only one aspect of a fulfilling existence. It consists of three pillars ‘For work, For Life […]
Media agency Maxus has launched a new campaign for National Book Tokens called “Choosing a book is an adventure in itself”. The campaign seeks to raise awareness for the gift card and reaffirm why a National Book Token is the perfect gift for book lovers. “Choosing a book is an adventure in itself” celebrates the […]
Maxus launched Chorus, an evolution of Maxus Partnerships, to define and differentiate its core offer of branded content, collaboration and live experiences. Chorus is starting 2016 with tranche of consumer targeted partnerships including: Red Bull, Endemol beyond, BFI and MTV. There will also be an exciting B2B initiative with the Institute of Directors. Chorus is […]
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]
Maxus announced the appointment of Rudi Symons as its first EMEA head of talent and culture. At Maxus, Symons will oversee talent development and engagement to ensure it continues to attract and inspire exceptionally talented individuals. Symons joins Maxus from ZenithOptimedia where she held the role of head of culture and learning, responsible for delivering […]
Following a competitive four-way review across London and New York, DMG Media has appointed Maxus as its primary marketing and media agency in the UK and North America. Maxus will provide consultancy support to the DMG Media brands, Daily Mail, The Mail on Sunday and MailOnline, and assume responsibility for brand-specific buying in paid-for media […]
Maxus announced the strengthening of its global senior management team with the appointment of David Kaganovsky as chief information officer and the promotion of Richard Stokes to the newly created post of chief development officer. Kaganovsky joins Maxus from GroupM, where he was global applications director, sitting on GroupM’s Global IT Executive Committee and Global […]
To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment. The campaign was planned and bought by Maxus, with creative from krow […]