Google has worked with R/GA London to launch Google Outside, a pilot scheme that brings search outdoors running across 160 sites in London providing information on local attractions, weather and travel information. Designed to help Londoners and tourists alike, the screens use the same Google Now technology which is used in smartphones to provide location-based, […]
Developed by Leo Burnett Change, this heartbreaking video makes good use of the skip ad button—commonly seen on YouTube these days—to illustrate the plight that ex-convicts face. The video starts off with an ex-convict persuading a prospective employer to hire him, but once he reveals that he spent some time in prison, the “skip ad” […]
Carphone Warehouse has created a Twitter campaign with Cake to promote the launch of the HTC One Vivid Blue, exclusive to the retailer. The #OnceInABlueMoon campaign, which launched earlier this week, looks to celebrate the unexpected and has so far seen tweets from Duncan James from Blue and Michael Flatley. The campaign asks fans to […]
Kemistry is developing the branding for London Live, a TV channel operated by the London Evening Standard which is set to launch next year. Kemistry says it is aiming to give up-and-coming graphic artists a platform to show their work within the identity, with the branding allowing a different artist each year to show their […]
Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box October 16, as the boxes go on sale in shops for the first time. The campaign, created by WCRS with media planning and buying from MediaCom, features the strapline “That was then. This is Now TV” and […]
http://www.youtube.com/watch?v=yCK9HXqC18A Renault UK has unveiled the idents which will form part of its 11-week sponsorship of The Jonathan Ross Show, airing October 12. The idents take the theme of ‘animal attraction’ and focus on the brand’s latest three models: the Renault Captur crossover, the Renault Clio and the Renault ZOE. Two 10-second spots have been […]
NME has been redesigned with a new look and a new logo in a bid to assert ‘authority, credibility and depth of knowledge.’ The design has been led in-house by art director Mark Neil under new editor Mike Williams. NME last redesigned in 2010 under art director Joe Frost and former editor Krissi Murison. This […]
The National Basketball Association (NBA) has launched its first ever ad campaign targeting international fans. The marketing campaign, “one game one love”, incorporates six TV spots as well as print and online ads and a presence at the NBA international games. It is timed to coincide with the pre-season games across the globe. The first […]
Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue. The ‘Rebranding Feminism’ project aims to re-imagine the feminist movement for today, in the context of pay gaps, stereotypes and the fact that the […]
Amsterdam-based creative production company Minivegas has created an interactive 3D installation for Sonos, inspired by the wireless audio specialist’s HiFis and featuring a hi-tech forest populated with fantastic plant characters animated through real-time motion capture so that they ‘dance’ with their real-life partners. The larger-than-life 3D landscape of an audio responsive forest, responding in time […]