“Mobile advertising as a whole is just fairly crappy,” said Sebastian Tomich, The New York Times senior VP of advertising and innovation. Mr. Tomich isn’t saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers’ mobile sites haven’t won many fans. Neither have the full-screen interstitial […]
The Moneytizer, a new ad platform specialising in online ad optimisation for small and medium-sized editorial publishers, has launched its first UK office in London. The business, originally founded in France in 2014, provides the leading ad optimisation platform for small and medium publishers such as bloggers. Its sole purpose is to give those publishers […]
NABS and Squared Online, an education initiative led by Google, have joined forces to provide funding for advertising and media professionals wishing to upskill their digital know how through a new career grant. The offer available through NABS’ Upskilling Grant programme marks the first time Google and NABS have partnered in this way. The scheme […]
Leading brand experience agency RPM has collaborated with Sky to design a Scottish subsidiary of its groundbreaking Sky Academy Skills Studios, with the objective of raising aspirations and improving key life skills of young people aged 8-18. The launch of Sky Academy Skills Studios Livingston, which opened its doors yesterday, follows the success of Sky […]
Leading European airline Lufthansa has created a world first Augmented Reality (AR) app to drive awareness of its new class of seating; Premium Economy. The pioneering app, designed by Space, represents a new and innovative type of AR experience, designed to launch via a basic pen drawing on an A4 piece of paper – typically […]
IHS, the leading global source of information, insight, and analytics, and App Annie, the worldwide leader in app store analytics, app rankings, and market intelligence, unveiled a joint report detailing key trends in the digital content market in 2013. The report includes insights into the digital music, digital movies, digital games and mobile apps markets. […]
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: the game itself. 52% of respondents say the primary reason they tune in is to watch the game, versus 23% who are focused on the commercials, per Burson-Marsteller’s Fan Experience study […]
Bloomberg Television, the multi-platform 24-hour business and financial news network, has rolled out a major campaign this week targeting professionals, international business travellers and commuters across London during peak travel times. The month-long digital campaign, named Start Smart, will highlight the channel’s morning programmes ‘Countdown’, ‘On the Move’ and ‘The Pulse’, along with the network’s […]
The BBC has unveiled a digital out of home campaign to promote the Doctor Who 50th anniversary at rail stations across the UK. Produced by Grand Visual using creative assets provided by Red Bee, the campaign shows the Tardis magically appearing on screen with the call to action to “Show your support for the doctor”. […]
Google has worked with R/GA London to launch Google Outside, a pilot scheme that brings search outdoors running across 160 sites in London providing information on local attractions, weather and travel information. Designed to help Londoners and tourists alike, the screens use the same Google Now technology which is used in smartphones to provide location-based, […]