Digital companies are likely to employ three more people than non-digital employers according to a report by the National Institute of Economic and Social Research, which claims a fresh approach to measuring the UK’s digital economy has revealed it is 40 per cent bigger than previously thought. The report, which was commissioned by Google, claims […]
The Andy Warhol Museum has launched a new marketing campaign from MARC USA. Comprising print and digital, the ‘Summer’s Different Here’ ads feature ordinary images of summertime, like beach balls, flip-flops and hot dog buns, provocatively reimagined and presented as bold pop-art in Warhol style. “This campaign complements the provocative nature of the artwork currently […]
Apple is reportedly planning a feature on its long-awaited TV service that will allow viewers to choose not to watch ads. According to former Wall Street Journal reporter Jessica Lessin, who broke the news this week, Apple has told broadcasters and networks that it wants to offer customers a premium service where they can skip […]
Design Week
Communications giant Ericsson is set to buy broadcast design specialist Red Bee Media. The move, which is still subject to approval, will see Red Bee become part of Ericsson’s Business Unit Global Services. A statement from Red Bee Media says, ‘This is a great step for Red Bee Media; Ericsson’s formidable reputation in managed services […]
Microsoft has rolled out a web-based version of Xbox Music, which puts users’ music into collections and playlists. The ad-free service allows users to go in to edit and add their playlists, with the results then synced. The service is subscription only, although non-members can sign up to a 30-day trial, and has a now […]
The role of the digital leader has become more complex and demanding in this age. It has transformed into a creative-data-tech-analyst-entrepreneur- mentor who constantly needs to stay ahead of the curve. As a response to the changing needs of the market, Hyper Island – a leader in providing lifelong learning experiences for individuals and organisations […]
Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world. The ‘Burberry Kisses’ campaign debuted in June. It is part of Google’s Art, Copy & Code initiative, which aims to humanise technology through emotive digital experiences. The experience is hosted on a dedicated platform […]
Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products. The global strategic partnership spans a number of WPP companies, including GroupM, Kantar and digital agencies including Wunderman. Sir Martin Sorrell, WPP chief executive, said: […]
Telegraph Media Group has partnered with Halifax to create the first campaign on its Google Currents edition. The deal, brokered by MEC, is also the first to use The Daily Telegraph’s integrated tablet proposition, which offers brands access to its rapidly growing iPad, Flipboard and Google Currents subscribers. The partnership runs for one month, and […]
Consultancy Huge has created the new online home for American weekly news magazine Newsweek, which ceased its print publication at the end of last year and merged with online publication The Daily Beast. Huge was appointed to the work last November and, according to associate creative director Megan Man, was asked to define ‘what should […]