Green & Black’s, the premium chocolate brand, has appointed mcgarrybowen to help grow its position in an increasingly competitive sector. Founded in 1991, Green & Black’s is named after its founders’ environmental concerns and the high cocoa solids chocolate they set out to produce. The company has been using Fairtrade cocoa since 1994 and in […]
On the final evening of the 64th Cannes Lions Festival of Creativity, Ogilvy has added Titanium and Grand Prix for Good honours for The Refugee Nation to its range of awards. This brings the total to 140 awards across 23 countries, including; 4 Grand Prix, 33 Gold, 33 Silver and 69 Bronze. Tham Khai Meng, […]
From the partnership that created Amaze Bites and reasserted Mini Rolls as a firm lunchbox favourite, comes a brand refresh for Cadbury Cake Bars that’s ‘loaded with lovely’. Following commercial successes with key Cadbury cake ranges, Premier Foods turned to Robot Food once again to help bring the core brand proposition of ‘joy’ to life […]
Marketing luminaries from Mars Inc., Unilever, DDB and Mondelez International have been confirmed as speakers at the Cannes Lions, an eight day event that brings together branded communications professionals in an international festival of creativity. The first speakers confirmed include Mars Inc. global CMO Bruce McColl, DDB’s president and CEO for North America Wendy Clark, […]
Oreo believes that, if we begin to open ourselves up, we’ll make more meaningful connections and discover that we have more in common than we think. That’s the premise of a new global push from the Mondelez-owned cookie brand, called ‘Open Up With Oreo’, according to its global brand director Jennifer Hull. Children being apparently […]
Mondelez International, the maker of Oreo, Ritz, Trident, Honey Maid and Sour Patch Kids, announced a multi-year deal to become the Official Snacks of Major League Soccer (MLS). The sponsorship bolsters the brands’ presence in the sport as they enter the second year of the #PassTheLove campaign, a fully integrated program to help spread the […]