William Hill, one of the world’s leading betting and gaming companies, has this week launched its first ever dynamic digital out-of-home (DOOH) campaign to promote its partnership with new brand ambassador, the unified world heavyweight champion boxer Anthony Joshua OBE. The British sporting icon recently signed an initial one-year deal with William Hill to become […]
Global brand design agency Jones Knowles Ritchie (JKR) New York has revealed the creative idea behind recently launched Blackened – a new blend of American whiskey created by Master Distiller Dave Pickerell and Metallica. In partnership with Sweet Amber Distilling Co, Pickerell and Metallica came together to a create the sonically infused new American whiskey, […]
Toronto-based design and experience agency Jam3 will turn Biidaaban: First Light, a pioneering interactive virtual reality (VR) exploration of Canadian indigenous futurism, into a live installation in Toronto’s Nathan Phillips Square. The week-long Biidaaban event will launch on Tuesday, September 18 and will be free to the public. Biidaaban: First Light premiered at the Tribeca […]
Paddy Power have opened a ‘Museum of Mischief’ in Dublin this week to mark a landmark birthday – an interactive experience celebrating 30 years of an incredible Irish brand. The super-charged pop-up, which opens on September 18, is located at the top of Grafton Street, and offers members of the public a jaunt through the […]
Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch the new Aura Mugler Perfume range that sees a fleet of specially wrapped, glittering green taxis hit the streets across five key cities The glitter and gloss vinyl wrapped taxis are part of a wider social influencer campaign that […]
In a UK media first, luxury fashion brand Victoria Beckham presents content celebrating the designer’s debut London Fashion Week show on Landsec’s spectacular Piccadilly Lights advertising screen this week (September 10-16). The showcase forms the centrepiece of the brand’s 10th anniversary show which celebrates a decade in the fashion business. The digital out of home […]
Everyone loves the outdoors; it’s an escape and the antidote to the chaos of our busy lives. But modern life has a nasty habit of getting in the way. We often find ourselves doing the things we swore we wouldn’t. Living vicariously through an Instagram feed, expressing our emotions solely through emojis, or spending […]
Pandora, the international jewellery manufacturer and retailer, has launched its first ever dynamic OOH campaign for its new Regal Tales and Grains of Life ranges, using directional maps and distance information to direct customers into their nearest store. Devised by out of home and location marketing specialists Posterscope with Carat, the UK-wide campaign has been […]
Launch marketing agency Five by Five has just rolled out a UK-wide roadshow for medicated skincare brand Dermalex. The roadshow was conceptualised, supported and delivered by Five by Five, to celebrate the launch of Dermalex’s new Repair + Restore moisturiser. Stopping off in London, Cardiff, Manchester and Glasgow, a fully-branded van offers passers-by the opportunity […]
Habito, the pioneering online mortgage broker, has unveiled a new advertising campaign ‘Hell or Habito’. The bold new advertising campaign, which launches on 10th September, juxtaposes the hellish confusion, cost, time and stress traditionally associated with the mortgage application process with the simpler, easier and less stressful experience enjoyed by Habito customers. The integrated campaign, […]