Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks […]
Bollywood star’s and India’s very own ‘Pad Man’ Akshay Kumar is supporting a India-wide campaign – #18to82 – with the aim of bridging the gap between the 18% of menstruating females in India who use sanitary napkins, and the 82% predominantly engaging in unhygienic practices. The campaign launches ahead of the inauguration of the Niine […]
Special Olympics is a non-profit international organisation that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more […]
End Youth Homelessness has launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The charity has created two new OOH executions which depict homeless young people asleep in unsafe places. When the picture is inverted, their positions in sleep are […]
Media iQ has announced the launch of its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing industry to fully adopt Marketing Intelligence as its core business strategy. Marketing Intelligence connects marketing to business outcomes by turning siloed, unstructured […]
The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]
Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to […]
São Paulo has a significant number of homeless people on the streets. Even so, many public shelters remain with empty beds every day. Sometimes for a noble reason: they don’t want to abandon their dogs, not accepted in those places before. Now, the new units accept and guarantee space for the pets, but their […]
For some children, going into hospital is like going to another planet, they face a lot of new situations, and spend a lot of time alone. So Serviceplan Italy came up with ‘Libro Abio’, a book given to children when they go into hospital to accompany them during their time there, and open their […]
The Green Light List launched on April 16. A resource for emerging talent in the creative industries as they embark on their careers, aiming to address the unfair treatment of juniors. The platform was created by design educator Jenny Theolin, in collaboration with creative technology company rehab, after her LinkedIn post calling out the poor […]