Integrated agency Mercieca has proactively created a new social campaign to drive donations to Camden charity Shelter from the Storm in the lead up to Black Friday (24th November). On a day when over £10 billion is spent on manufactured products and prices are slashed on everything from toasters to televisions, the agency’s new creative […]
Award winning integrated agency Mercieca, has been appointed to manage all of the PR for sports bra band, Shock Absorber. The agency’s first task will be oversee the launch of Shock Absorber’s first Activewear collection from November. Mercieca Director Gemma Oakes says: “We’re really excited to be working with Shock Absorber as many of us are […]
To celebrate the inclusivity of tennis and as part of Nature Valley’s commitment to driving participation in tennis in Britain, the cereal bar brand and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd’s Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to […]
London hotel, The Berkeley, teams up with production company, Armoury, to redefine drinking with an immersive new cocktail experience, Out Of The Blue. ‘Out Of The Blue’ is an immersive experience within a secret space in The Berkeley in Knightsbridge. Guests will enter a 360-degree projection environment where specially-designed film and molecular scents combine […]
Following their announcement of pulling out of all awards program until 2018 at Cannes, Publicis Groupe have now revealed they are pleased with the changes the Cannes Lions Festival has made in order to ‘course correct’ and bring their focus back to creativity. “As a founding partner of the Cannes Lions and a strong supporter of its goal of […]
Timed with the COP 23 summit, Greenpeace France is launching Orizon, an imaginary real estate agency which allows you to buy properties which will become the sea-front homes of tomorrow (or the near future). The operation was conceived and built by Artefact. Orizon is a fictitious company based on a realistic business model, leveraging the […]
Six people have joined the ranks of digital PR agency Tank, following a significant number of new international client wins. Based in Nottingham’s Lace Market, Tank provides PR, digital and social media services to a variety of high profile brands across the UK. Its rapidly expanding portfolio also means the agency now operates for clients […]
For the first time in hundreds of years, the Dutch Masters from the Hermitage St. Petersburg return to their home country – The Netherlands. In this campaign, developed by TBWA\UNITED, rather than showcasing the greatest works of the exhibition on the streets and online, the full picture of these masters is never completely revealed. The […]
South African Tourism has unveiled a bold new brand direction with the launch of its new short film. The 10-minute film places the people of South Africa and the country’s many varied cultures at the heart of the story. The film, which has a highly cinematic and stylised treatment, utilises the tradition of South African heritage […]
L’Oréal Paris presented a unique fashion and beauty runway show on the Champs-Élysées, one of the most famous avenue in the world: an unprecedented event with the support of the City of Paris. This show was an extraordinary opportunity for Parisians to access upcoming beauty trends and also allowed for millions of people across the […]