For the first time in the history of the Spanish Christmas Lottery, features an animated short, telling a story that illustrates one of the most important characteristics of the Christmas Lottery and these holidays: the joy of sharing. The campaign by the Leo Burnett agency, uses the same claim as in 2014, “There’s no bigger […]
Strengthening its growth and diversifying its reach across sectors, Cheil India, India’s Top 5 advertising and marketing communications agency, has been adding accounts at a rapid pace over the past few months. In addition to the Retail mandate it won recently, Cheil has been named as the Social Media Agency on record by . The […]
Unicef UK is launching a powerful new film created by Don’t Panic London highlighting the charity’s work for children in conflicts and emergencies. The film coincides with a new Unicef report showing that the number of children who have sought asylum in the European Union has almost doubled compared to the same period last year. […]
Of all the people globally on the internet, about half of them, nearly 1.5 billion, are on Facebook. The question for Facebook is how it and its advertisers will reach what it calls the next billion people, who will often be coming online for the first time, often only on mobile, and often on a […]
Twitter has fired up a fast-paced new TV commercial crafted by TBWA\Chiat\Day in an effort to draw a younger demographic to the micro blogging service. Running throughout the US World Series the campaign takes the form of a zippy, meme based journey through the Twitter-sphere before slowing things right down to highlight Twitter Moments – […]
Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted Treatster, a social-minded website that’s designed for desktop and mobile devices and lets viewers search for the best trick-or-treating locations in their neighborhoods. When viewers […]
A first-of-its-kind, 24-hour Snapchat channel devoted entirely to the new James Bond entry Spectre went live at midnight on October 25, giving worldwide markets access to behind-the-scenes content, cast messages, photos like those above and more throughout Monday, October 26. The Spectre Edition Discover Channel is the social media platform’s first Discover channel created specifically […]
Universal Studios is hoping to drive sales for the 30th-anniversary edition of the Back to the Future film through an interactive Facebook messaging campaign in which users can converse with the Doc Brown character from the franchise. The film studio is rolling out all the stops to celebrate this year as the year of the […]
Microsoft Garage has created a quirky new photo-messaging app for iOS that promises to make sharing more intuitive by featuring a vertically split screen, enabling the sender to take a photo and type a message over the top half, with the recipient replying on the lower half. Twist is designed to make the user experience […]
LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]