A first-of-its-kind, 24-hour Snapchat channel devoted entirely to the new James Bond entry Spectre went live at midnight on October 25, giving worldwide markets access to behind-the-scenes content, cast messages, photos like those above and more throughout Monday, October 26. The Spectre Edition Discover Channel is the social media platform’s first Discover channel created specifically […]
Universal Studios is hoping to drive sales for the 30th-anniversary edition of the Back to the Future film through an interactive Facebook messaging campaign in which users can converse with the Doc Brown character from the franchise. The film studio is rolling out all the stops to celebrate this year as the year of the […]
Microsoft Garage has created a quirky new photo-messaging app for iOS that promises to make sharing more intuitive by featuring a vertically split screen, enabling the sender to take a photo and type a message over the top half, with the recipient replying on the lower half. Twist is designed to make the user experience […]
LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]
To celebrate the arrival of autumn 72andSunny Amsterdam and Google are launching the second edition of ‘Les Heures Magiques’ (‘The Magic Hours’) on October 15th: a social campaign and interactive mobile experience that invites Parisians to 31 nights full of inspiring activities to experience after sunset in Paris. Collaborating with both the City of Paris, […]
Facebook has confirmed plans for a new Suggested Videos feature that will suggest other videos a Facebook user might want to watch when they finish watching a video from their Newsfeed. In a blog post, Facebook VP of product management, Will Cathcart, says that while the company is still in the early days of testing, […]
Twitter’s new CEO Jack Dorsey was among the presenters at an event recently in New York, which saw the social network roll out a new series of video ad features for publishers and marketers, expanding the company’s Amplify ad program considerably. Publishers who post videos on Twitter will now be able to more effectively monetise […]
Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure on how to measure its effectiveness, according to new research. The Content Marketing Association’s study, The Role of Social in Content Marketing, asked 100 senior level marketers, media agencies and creative agencies. It […]
Twitter has announced a new curated news feature called ‘Moments’ which aims to connect users with up to the minute current events from around the world by gathering together the most relevant tweets into a specialised feed. The feature is the result of the company’s Project Lightning, which was revealed earlier in 2015, and will […]
Condé Nast and Snapchat have announced a new partnership aimed at giving consumers exclusive access to seven of the publisher’s tentpole events, beginning with Teen Vogue’s Young Hollywood party. The partnership will make use of Snapchat’s Live Story feature and will provide users with behind the scenes footage from exclusive events by collating Snapchats by […]