Red Brick Road & Suzuki Launch SX4 S-Cross

Red Brick Road & Suzuki Launch SX4 S-Cross

The Red Brick Road have developed a new campaign to launch Suzuki’s new crossover four wheel drive – the SX4 S-Cross.   The fully integrated campaign features TV, radio, outdoor, press, digital, social media, POS, dealer marketing, CRM and brochures. The idea builds on the ‘Have to Have It’ thought that launched a repositioning of the […]

Transport for London launches new campaign to coincide with National Poetry Day

Transport for London launches new campaign to coincide with National Poetry Day

Transport for London (TfL) has launched a ‘Travel Better London’ Poetry Initiative to coincide with National Poetry Day on 3 October. Devised by M&C Saatchi, the campaign has been created to encourage happier considerate behaviour amongst commuters with a combination of written poems forming the print element and live performances from some of the 13 […]

Levi’s Marketing Campaign Turns Vintage Tech Into Social Media Tools

Levi’s Marketing Campaign Turns Vintage Tech Into Social Media Tools

As part of its Fall campaign, Levi’s has collaborated with agency AKQA, Stephen Hadinger, Matthew Epler and Mark Kleback, to turn vintage technology into modern devices that connect to social media. Called ‘#MakeOurMark’, these “old-school” devices were modified to serve as a “bridge between past and present”—for example, an old 1939 Bolex Movie Camera has […]

Nokia unveils new cat-ty tweet after discovery cat’s paws unlock the iPhone 5s

Nokia unveils new cat-ty tweet after discovery cat’s paws unlock the iPhone 5s

Nokia UK has tweeted in response to the news that cats paws are able to unlock the iPhone 5s through its fingerprint sensor Touch ID. We aren’t cat-proof either… http://t.co/Awwvrzy54z pic.twitter.com/Y9X1ej1qmH— Nokia UK (@nokia_uk) September 23, 2013 The tweet follows an experiment by TechCrunch, which saw a cat’s paw successfully unlock the device, created to […]

Pinterest to start running ads

Pinterest to start running ads

Pinterest has announced plans to bring advertising to its platform for the first time in the form of Promoted Pins, a move that follows several recent attempts to make itself more attractive to advertisers. The three-year old business, which has previously voiced its reluctance to running ads, has promised the service will be “tasteful”, “relevant’ […]

Ad Campaign Captures The Spirit Of Wanderlust With Eye-Catching Typography

Ad Campaign Captures The Spirit Of Wanderlust With Eye-Catching Typography

To help Capital One advertise for its Venture Card, Ryan Hamrick came up with an interactive online ad campaign called “#Bucketlist”. Using this hashtag, Hamrick asked the Twitter community about their travel dreams, getting a Tumblr artist to hand-letter each tweet. The result is an eye-catching series of posters which capture the wanderlust within all […]

Urban Outfitters uses fans’ social pics to sell clothes

Urban Outfitters uses fans’ social pics to sell clothes

Urban Outfitters and Under Armour are sourcing social pics of fans wearing their products in real-life situations for their ecommerce sites. The brands are joined by online retailers Beauty.com, Rebecca Minkoff and Dessy.com in testing a social commerce platform from analytics firm Curalate – called Fanreel – that pulls in user-generated from Facebook, Instagram, mobile […]