The Post Office has collaborated with Absolute Radio and Mindshare UK to launch an interactive digital campaign to help fly a loved one home for Christmas. The campaign is set to run across Post Office and Absolute Radio’s online properties and social media channels and will encourage people to submit details of the country their […]
Philips, the technology brand, is using Twitter and Facebook to help promote its new logo as it is released November 13. The company is inviting fans to help #UncoverPhilips by ‘claiming’ a pixel in their new logo, created by the company’s design team as well as agencies such as Interbrand, Ogilvy and OneVoice. Set to […]
http://www.youtube.com/watch?v=LEGTUTqaA2k#t=48 Crest and Oral-B 3D kicked off a ‘Smile Story’ campaign with a film telling the story of pop star Shakira’s smile at an event in Barcelona on November 11. The Procter & Gamble brand followed up the launch with a call to action for fans, encouraging them to share their own Smile Stories via […]
Argos is partnering with ITV and Twitter to ask the public to pick a gift for Santa as part of a combined TV and social media Christmas marketing campaign. Created by CHI&Partners, Mindshare and The Social Practice, Argos is launching a series of ads tailored to ITV programmes asking viewers to suggest ads. In each […]
Global luxury brand Swarovski has launched its first-ever North American integrated campaign developed for the U.S. market, titled “Get Caught in Your Swarovski,” created by Philly-based agency, Red Tettemer O’Connell + Partners (RTO+P). Being a global leader in cut crystal and fashion jewelry isn’t just about getting caught making a statement on the red carpet […]
http://www.youtube.com/watch?v=lb5IyBK24n8 Burberry is preparing for a romantic Christmas with a campaign that ties its “With love” message to a film that shows London smothered in snow, set to Tom Odell’s ‘Hold Me’ track. The activity will be supported by a “full festive takeover” of social media sites, including Twitter, Instagram and Chinese sites Sina Weibo […]
Instagram announced that it would be introducing ads two months ago. A week after giving its users a sneak peek at what its ads would look like, the first ad has arrived on the app. According to TechCrunch, the first ad to roll out is from designer , which looks like a regular photo posted […]
Marks & Spencer is running a social media campaign to build anticipation for its ‘Alice in Wonderland’-themed Christmas ad, which revives its ‘Magic & Sparkle’ strapline and stars Helena Bonham-Carter. The retailer is running a teaser clip of Rosie Huntington-Whiteley chasing after a Scottie dog, before falling down an ‘Alice in Wonderland’-style hole, on its […]
As October 29 was National Cat Day, transportation company Uber collaborated with the website “I Can Has Cheezburger” to deliver kittens to your doorstep. Those who reside in New York, San Francisco and Seattle were able to get access to these adorable cats by selecting the “Kittens” option on the Uber app from 11am to […]
Instagram is inviting users to “learn more” about how advertising will be added to the photo-sharing site and has unveiled an image of a test ad, which will roll out in the US next week. In a blog, the Facebook-owned social media site outlines what US users can expect to see soon. The photographs will […]