Cannes Lions International Festival of Creativity – June 22, 2015 – Virool, the fastest growing advertising technology, released a new mobile site that plays matchmaker for thousands of advertising and marketing executives set to descend on the South of France this week for the annual Cannes Lions International Festival of Creativity. Known as “Cannes We […]
Samsung is helping people to show their appreciation for dads this Father’s Day via a social media campaign, created by Cheil UK, called ‘#DadIOU’. In the run-up to Father’s Day, Samsung is asking its followers across its social media channels to tweet @SamsungUK a message to their dad with an IOU for the chance to […]
Becoming a father is a significant and transformative experience; 82% of men globally believe that having a child changes the way they think about what it means to be a man. The modern man cherishes his dual role of provider and caregiver, as he embarks upon the journey of parenthood. Dads today are actively embracing […]
Sony is getting people in 48 cities around the world to take and share photos on their Sony Xperia smartphones showing the extraordinary things they see and do over the course of 48 hours. The ‘48hr campaign’, created by TMW Unlimited, is part of Sony Xperia’s new ‘Everyday Extraordinary’ positioning and will launch globally on […]
The Foundry, Leo Burnett London’s graduate-run micro-agency, and the charity Red Lippy Project have launched a new campaign encouraging young women to be screened for cervical cancer, ahead of Cervical Screening Awareness Week (15-21 June). The #FlipYourLips campaign is asking women to put on their favourite red lipstick, take a selfie and ‘flip’ it before […]
Samsung is set to host the UK’s biggest Twitter treasure hunt with a digital and social stunt to support the launch of its Galaxy S6 handsets, developed with Cheil UK. The ‘#GS6IsHere’ activity, which launches April 10 for one day only, aims to create a frenzy of noise and interaction around the new smartphones. Samsung […]
Shoe brand Clarks has rolled out a digital campaign for Clarks Originals that aims to align the brand with youth culture and boost its “coolness” factor. The brand is using WhatsApp to “bring to life” the history of its Desert boot in a campaign called ‘From Rats to Rudeboys.’ It will tell the story of […]
After a long, cold winter felt throughout the country, the first day of spring is something many are looking forward to. To celebrate spring, Miracle-Gro is inviting growers everywhere to reconnect with their garden via @Miraclegro and the first-of-its-kind crowdsourced #springmoji garden. Beginning March 20, the brand will plant the world’s biggest digital garden using […]
Clean and Clear has featured Jazz Jennings, a 14-year-old transgender teen, in its ‘See the Real Me’ campaign. Jennings, who is also a popular Youtube star, was declared male at birth, but identified as female shortly after. In an interview with The Huffington Post, she said: “I feel really honored to be part of the […]
Creative agency Space is putting bookmaker Coral in the winners’ enclosure with an extraordinary festival of micro-pig racing to coincide with the Cheltenham Festival that runs from 10 to 13 March. Coral’s CheltenHAM Festival will create engaging social content for punters at one of the year’s biggest sporting events, giving Coral increased share of voice […]