Toyota Reveals Second Big Game Ad With Three Celebrity Teasers
Toyota Reveals Second Big Game Ad With Three Celebrity Teasers
Amazon Super Bowl spot “Alexa’s Body” from Lucky Generals has been nominated for an Emmy
Amazon Super Bowl spot “Alexa’s Body” from Lucky Generals has been nominated for an Emmy
Y&L and IFBI Announce Local Super Bowl Spot
Indiana Farm Bureau Insurance (IFBI), and its AOR, Indianapolis-based independent agency, Young & Laramore, have announced the launch of their ninth annual local Super Bowl campaign. The campaign plays on the idea that everybody is good at something—like bringing all the groceries inside in a single trip, or perfecting the exact right cereal-to-milk ratio, and […]
Every Super Bowl Ad was a Tide Ad According to David Harbour and Saatchi & Saatchi New York
Procter & Gamble-owned Tide, in partnership with Saatchi & Saatchi New York, hijacked every stain free ad furthering its history of ground breaking Super Bowl efforts. While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide’s master plan, because no matter which “product” was being […]
Intuit Introduces Animated Short Film to Launch First Corporate Brand Campaign
Intuit Inc., maker of TurboTax, QuickBooks, Mint and Turbo, debuted its first-ever corporate brand campaign in the company’s 35-year history. The heart of the campaign is centred around a four-minute, animated short film that showcases how Intuit, with its ecosystem of products, helps power prosperity for consumers and those who work for themselves. The film […]
Hyundai surprises drivers with emotional meeting in Super Bowl LII ad by INNOCEAN Worldwide
For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing. In an emotional commercial that opens with fans streaming into what they think is part of the Super Bowl Experience driven by Genesis, they enter what appears to be a typical security checkpoint with metal […]
New Super Bowl Ads by Toyota Utilise the Olympic Themes of Unity, Courage and Inspiration
Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. The final spot to be released is from the domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when fans […]
Indiana Farm Bureau Insurance return to the Super Bowl with new ‘Old You/Now You’ campaign
Indiana Farm Bureau Insurance and advertising agency Young & Laramore will debut the insurance company’s latest campaign, “Old You/Now You,” during 2018’s Super Bowl. Building on past Super Bowl success, the new creative is the latest iteration of the IFBI’s “Stop Knocking on Wood,” campaign that Super Bowl fans have come to love, now in […]
Soccer ref comes to the rescue in new Hyundai Kona ad by INNOCEAN Worldwide
Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, car maker’s first-ever smart compact SUV to a national audience in the US, in its national TV spot titled “Ref to the Rescue.” The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in […]
Pro skier Julian Carr teams with GS&P to launch the first crowd-sourced Super Bowl ad for climate change
Pro skier Julian Carr is launching a new campaign to create the world’s first crowd-funded Super Bowl ad, hoping to raise awareness of global warming in an initiative paid for and run by “we, the people.” Via the global crowd-funding platform Kickstarter, Carr is asking people to help raise the $5.5 million needed to buy 30 seconds of airtime during the Big Game, which boasts TV’s biggest live audience, on […]