Creative agency CapeRock has developed the visual identity of Veronica to unify its multiple channels. In a highly competitive media landscape, a strong brand positioning is more important than ever. In the case of Veronica, different brand channels were communicating with their own look and target group: Veronica TV, Radio Veronica and Veronica Magazine. CapeRock […]
Visa, the world’s leader in digital payments, launches its debut UK Christmas TV advert turning the spotlight on the real shopkeepers who are the heroes of Britain’s high streets. Visa’s Christmas TV advert features nine real shopkeepers – including a butcher, baker, bookseller and a florist – singing along to Mariah Carey’s All I […]
 Digital health company Now Healthcare Group (NHG) has created a new TV advertisement to promote its app-based prescription service Now Patient – which allows patients to order their repeat NHS prescriptions via mobile technology and arrange FREE delivery to their homes. The animated advertisement hit screens on the 1st November and will be aired […]
Ultimate Creative Communications are elated to announce that their new TV advert promoting Chester Zoo’s annual magical event ‘The Lanterns’ is currently showing on TV screens and in local cinemas. The Zoo was recently crowned the most popular visitor attraction outside of London and according to figures, welcomed a whopping 1.86 million visitors in 2017. Each […]
Leading British rice brand Tilda will unveil its biggest ad campaign since it was founded over 45 years ago as part of a significant investment in the brand. A much-loved brand purchased by at least a quarter of all UK households, Tilda’s campaign proudly celebrates their role at the heart of tables up and […]
 CANAL+ is the leading French cable-network, known for creating wildly popular original content like the series Spiral, The Young Pope, Versailles and The Bureau, but also for its implication in and support of French cinema production. Now CANAL+ launches its new signature “CANAL+ CREATESâ€, consolidating its role as a major pillar for creation in […]
A new TV campaign from SNAP London for Vitality Health and Life Insurance has launched. It is the first major new TV work for the brand since 2016, and sees the launch of a new brand proposition: Positively Different. The proposition reflects Vitality’s true challenger brand status. Where other insurance brands simply take customers’ premiums […]
The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]
Creative agency CapeRock has created a modern illuminating identity to change the perception of Nelonen across Finland. The new brand identity is based upon the concept of “The Magic of Big Entertainment” and is inspired by the Northern Lights. The rebrand aims to transform Nelonen from a commercial broadcaster to that of the largest media […]
Creative agency Red Bee announced the launch of a new brand campaign for TV Licensing. The launch is the first new campaign from TV Licensing in over five years and has been devised to bring to life the wealth of entertaining content the licence fee funds, while showing how easy it is to manage […]