The world is a complicated place. Even more so if we are talking about media and all the diverse platforms that are cropping up around every corner. Just recently Instagram reached one billion monthly active users. One billion. Let that sink in. Just to put this into perspective, Facebook (as of Q1 2018) has two […]
American convenience store brand RaceTrac and R/GA Austin release a new campaign with five comedic spots to promote “Wintastic Rewards,” a brand new instant win game played via the brand’s app. Guests must simply download the RaceTrac Rewards app to their smartphone, make a qualifying in-store purchase and scan their phone at checkout for a […]
Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out […]
PepsiCo is re-launching its popular Sunbites brand with refreshed packaging, a new purpose-led brand positioning and an integrated marketing campaign with TV. The brand is set to champion the power of a little good through everything it does, highlighting that there is a little bit of ‘taste good’ and ‘do good’ in every Sunbite. […]
Germany’s international public broadcaster Deutsche Welle (DW) has launched a new on air channel branding kit designed by London based digital design agency W12 Studios Ltd. The toolkit consists of a motion design language and mnemonic, idents, on screen graphic, and social media video treatment. The new brand toolkit uses movement to reveal contrasting story […]
Staysure, the UK’s No.1 brand for over 50s travel insurance, has launched its new TV ad campaign after appointing Founded as its lead creative agency to help reposition the brand. The specialist insurance company, launched in 2004, caters to the growing number of over 50s with pre-existing medical conditions. The TV ad, created by Founded […]
Benenden, the mutual healthcare society, is relaunching with a new name and TV and press advertising campaign – its first in two years. The not-for-profit organisation based in York is adding the word ‘Health’ back into its name to create Benenden Health – underlining its core proposition as “The affordable alternative to health insurance”. […]
Saregama launched its first television campaign for Carvaan– the new category-busting product that has already won rave reviews. The campaign by India creative agency The Womb, features three mother-child relationships across three television spots. All of them bring alive the joy, the elderly recipients feel when they receive Carvaan as a gift from their children. […]
Research unveiled on May 8, suggests the advertising and media industries are perpetuating harmful socio-economic stereotypes because they’re too focused on rich and middle-class households. Six out of ten Brits (62%) are concerned that TV ads all too often only portray wealthy homes, while around two-thirds (63%) believe the poor are negatively stereotyped in advertising. […]
Anomaly has launched a new advert for Freeview; a fun and fast paced mash-up of visuals and theme tunes from the nation’s favourite TV shows. The ad builds on Anomaly’s ongoing The Other Way campaign for the brand by taking the voice of Freeview and further dialling up emotional resonance through the use of […]