As part of the continued reboot of the agency, Y&R London has appointed Sophie Lewis, currently head of planning at Iris and one of the 2014 winners of the IPA’s Women of Tomorrow competition, as its new chief strategy officer. Sophie will sit on the senior management team, working alongside Paul Lawson (CEO), Jon Burley […]
CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked. It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going […]
A new Indian ‘grab-and-go’ concept has made its way to the City of London with the recent launch of Pali Kitchen – complete with inspired branding by top international customer experience agency I-AM. Located in Bow Lane, the new brand serves customers with staples such as curry and lassi while the inspiration behind the restaurant […]
Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]
Commissioned by MWWPR and conducted by Wakefield Research, a recent study unveiled today has identified that 24% of the UK population believe that a company’s values, actions, and corporate reputation are just as important as its product attributes and features. Dubbed the CorpSumer, this growing and powerful segment are valued for their loyalty, but their […]
Proximity London has strengthened its marketing transformation offering with three new senior appointments. Dominic McElroy joins as marketing transformation director from Digitas UK, Kate Amos joins as martech-focussed strategic data director and internal talent Matt Ingram is promoted to data and technology partner in a newly created role. McElroy is an expert in building and […]
Beth Lobban joins WRG, the innovative experience agency that is a division of the Creative Engagement Group, as Executive Producer. In her new role she will provide support and guidance to the UK Live Event team to ensure the seamless delivery of projects that fulfil the agency’s creative ambitions, production values and commercial targets. She […]
Following a three-month competitive pitch, one of the largest bus operators in the UK, First Bus, part of FirstGroup PLC has appointed digital agency Delete to lead a programme of customer experience (CX) website transformation. The appointment comes as part of a wider strategic commitment by First Bus to improve customer experience across their services, […]
British banking company Santander have released their latest project, ‘Cycling Can’, promoting London’s public bicycle hire scheme in a bid to encourage Londoners to uncover the beauty of the city by bike. The concept, devised by McGarry Bowen and developed in collaboration with Rock Hound and Big Buoy, consists of five installments, each one featuring […]