ZAK launches SELFHOOD: A global study revealing a new generation rejecting media stereotypes

ZAK launches SELFHOOD: A global study revealing a new generation rejecting  media stereotypes

A new global study called SELFHOOD launched by ZAK (a creative agency specialising in connecting brands to the under 30’s), explores a better way to understand contemporary youth culture and deconstructs why the term millennials is being rejected by youth and marketers. The research draws insight from influential global collaborators across science, publishing and culture, […]

Elmwood Creates Uplifting Design for New Lower Carb Range from Hovis

Elmwood Creates Uplifting Design for New Lower Carb Range from Hovis

Global brand design consultancy, Elmwood helped Hovis position its new Lower Carb range to appeal to a new generation of health-conscious consumers. Hovis is a truly great British brand, with a heritage of over 130 years of baking and milling experience. As time has moved on, consumer attitudes towards bread have shifted. Increasingly, health-conscious consumers are cutting […]

Deloitte Digital Scotland appoints new leadership team

Deloitte Digital Scotland appoints new leadership team

Business advisory firm, Deloitte, has continued to strengthen its Scottish digital offering with the appointment of a new leadership team at its Edinburgh HQ. Both Gareth Edwards and Debbi McLean have made the move to Deloitte Digital from Royal Bank of Scotland. Gareth, who has more than 16 years’ experience in digital, has joined the […]

Nick Robinson appointed Chief Marketing Officer at Kerry Foods

Nick Robinson appointed Chief Marketing Officer at Kerry Foods

Kerry Foods announced the appointment of Nick Robinson as Chief Marketing Officer. Nick will be responsible for Kerry Foods brands in the UK and Ireland which include household names, from Cheestrings, Yollies, Denny and Dairygold to Mattessons, Wall’s and Richmond sausages. Nick joins Kerry Foods from AB InBev where he was Marketing Director for the […]

Tom Cheesewright on what the future holds for the marketing industry

Tom Cheesewright on what the future holds for the marketing industry

Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]