Red Setter has become the official PR partner of the 2016 DBA Design Effectiveness Awards. This is the first time the DBA has partnered with a PR agency for its flagship awards event. Prestigious awards Taking place this year on 11th February at Tobacco Dock in central London, the DBA’s annual Design Effectiveness Awards are both prestigious and […]
British Airways has created a new TV ad, to launch as post-Christmas gloom hits the UK. The ad, which was created by Bartle Bogle Hegarty, will air during the final ever episode of Downton Abbey on ITV on Christmas Day. In 2014 the Downton Abbey Christmas special was watched by 5.52 million people. The ad shows […]
Saatchi & Saatchi London and Direct Line Insurance have launched a festive campaign that offers Londoners free Christmas turkey protection. The product is the first of its kind, offering home chefs protecting against a ruined bird – for free. Direct Line’s Christmas turkey-mergency service is designed to rescue people from turkey related disasters this Christmas […]
Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]
Creative communications agency Taylor Herring has created a campaign for online accommodation bookers LateRooms.com. The festive project has lead to the creation of the ‘Christmas Party Escape Suit’, which has been specifically designed to help people escape boring parties unnoticed. A fully decorated, 6ft wearable Christmas tree with battery operated lights will be promoted on […]
Sky and Molson Coors have announced an exciting new signing with the national launch of a limited release transfer window beer, Done Deal (4% ABV). The special edition beer has been created to celebrate football’s January transfer window and is the first of its kind from the two companies. It will be brewed with English […]
Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion. The campaign […]
OLIVER Group has appointed Sharon Whale as its new group UK CEO. Simon Martin, OLIVER Group’s founder and current UK CEO, moves into the role of chairman and global CEO. Martin’s new role will focus on delivering growth internationally, while continuing to support OLIVER Group’s expansion in the UK. Whale will be responsible for all […]
Marketers are being given something to chew over this Christmas alongside their turkey following publication of a SurveyMonkey analysis of Christmas advertising campaigns, which found that just 12 per cent influence consumer shopping habits. A massive seven in eight of those surveyed indicated that advertising camapigns held no sway over their purchase decision, insisting that […]
Tesco has tapped into the hysteria and anticipation surrounding the December 17 premiere of ‘The Force Awakens‘ with a vegetable-led tribute to Star Wars. The ads by BBH London, play on arguably the most famous line from the original ‘Star Wars’ trilogy – “I am your father” – which Darth Vader utters to his son, […]