Space and the All England Lawn Tennis Club (AELTC) have launched a new campaign, ‘Wimbledon Awaits’ for The Championships 2014, building on the success of last year’s activity, designed to drive intimacy between The Championships and visitors to both the AELTC and its surrounding area. The campaign objective is to extend the brand’s footprint beyond […]
Cheil UK is set for a world first with a Samsung campaign that sees the brand dominate the world’s busiest terminal by rebranding Heathrow Terminal 5 as ‘Terminal Samsung Galaxy S5’. The activity, in conjunction with JCDecaux Airport, is a pivotal part of the Galaxy S5 2014 strategy and is the first time Heathrow has […]
Cheil UK has created an in-store campaign which will see Samsung take over John Lewis windows to launch its new ‘iconic’ WW9000 washing machine. The WW9000 has been designed to shake up the category and is positioned as the pinnacle of ‘Beautifully Smart’ washing machine design in a retail campaign devised by Cheil UK. Working […]
To celebrate Easter at Thorpe Park, Space is bringing Angry Birds to life with an experiential event at the Resort over Easter weekend. The Big Easter Hunt supports the launch of Angry Birds Land, and teases the Angry Birds 4D animation experience and themed land opening at Thorpe Park Resort next month. The Big Easter event […]
Live & Breathe has been appointed to handle a Spring advertising brief for creative kitchenware brand, Lakeland. The agency picked up the work following a competitive pitch. Live & Breathe will be responsible for producing a series of three print ads aimed at driving consumer engagement with the Lakeland brand. Creative will focus on Lakeland’s […]
and Chelsea have launched a YouTube and social campaign to promote the football club’s new 2014/2015 home kit, which sees some of its players ‘immortalised’ as sculptures in their favourite ‘Chelsea moment’. The ‘Forever Blue’, campaign features a video narrated by manager, Jose Mourinho, and references ‘iconic goals, saves and celebrations’, showing five Chelsea players […]
Durex is encouraging people to reconnect whilst the lights are out with its #TurnOffToTurnOn campaign celebrating Earth Hour on 29 March. As part of a call to action Durex Global has created a short film following the stories of several couples who, like most of us, have become distracted by the lure of a screen. […]
Football pundit Jamie Redknapp gives scathing reviews of amateur footballers’ performances in a humorous social media campaign for Nivea Men. The campaign allows Facebook users to send personalised video clips of Jamie Redknapp hosting a fictitious show called ‘Redknapp’s Grassroots Round Up’. Users can insert photos of their friends into the videos and choose specific […]
Bloomberg Television, the multi-platform 24-hour business and financial news network, has rolled out a major campaign this week targeting professionals, international business travellers and commuters across London during peak travel times. The month-long digital campaign, named Start Smart, will highlight the channel’s morning programmes ‘Countdown’, ‘On the Move’ and ‘The Pulse’, along with the network’s […]
The identity for new London TV channel London Live has launched, with Kemistry creating a branding system that incorporates the work of emerging designers. Kemistry says the identity for the channel, which is operated by the London Evening Standard, aims to ‘promote London as a creative place’. The identity will use the work of a […]