As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]
In a bid to create space for fledgling brand Just BARE Chicken, Gravity is launching the first ad campaign for the brand based on consumers’ increasing desire to know where their food comes from. Owned by leading chicken producer, Pilgrim’s, Just BARE is leaning into the insight that to get consumers to truly connect with the […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled the ULTRA Caddie bag, a premium and unexpected innovation for golf fans. This first of its kind prototype includes everything needed for the optimal 19th hole experience – from a keg filled with Michelob ULTRA to speakers and more – and is now available […]
Burns Group, a leading brand transformation and advertising company, announced that it was selected by North American Breweries, a top ten brewer in the US, as its Agency of Record. In this role, Burns Group will lead integrated marketing planning and creative efforts for North American Breweries’ brands, including Labatt, Seagram’s Escapes, and new brands […]
A powerful, two-minute film to help change people’s attitudes and behaviours around the global issue of texting and driving was released by System1 Agency. The National Safety Council reports that cell phone use while driving leads to 1.6 million collisions in the U.S. alone each year. To help address this continuing problem, System1 Agency wanted […]
PVH Corp. announced a new campaign for its Van Heusen brand, which includes a partnership with UFC, the world’s premier mixed martial arts organisation. The partnership, which begins July 31, establishes Van Heusen as UFC’s first-ever “Official Men’s Dress Furnishings Provider,” bringing its innovative and flexible menswear choices to the brand’s worldwide fan base. To […]
Award-winning creative editorial house PS260 launches their own creative content studio, called We Know The Future, which offers in-house production capabilities and advertising solutions across any channel that uses a screen. These offerings will be available in NYC and LA. JJ Lask, PS260’s co-founder, partner and editor, is leading the new content studio from the […]
San Francisco-based independent agency TBD announced the appointments of Jeff Burger as Engagement Planning Director and Robert Woods as Senior Account Director. The pair bring their own unique experiences to TBD’s team of extraordinary creators. Prior to joining TBD, Jeff Burger spent his career working in the Bay Area at agencies including Exile on 7th, […]
Troy-Bilt and its agency of record, Marcus Thomas, launched a new campaign titled “Ask Troy,” which demonstrates the brand’s commitment to solving problems for homeowners and adding value throughout their journey in the yard. The campaign includes weather-triggered digital ads on Weather.com developed through a partnership with IBM/Watson, and the “Ask Troy-Bilt” Alexa skill on […]
Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behaviour online, in-store, and through purchase. Today they released their learnings in a white paper, The Power of Behavioural Analysis and The Consumer Identity Strategy. “Using behavioural data to create a Consumer Identity Strategy is no longer for the Amazons, Walmarts […]