AKQA has promoted Roman Ptakowski to General Manager, and Sallie Baskervill to Director of Client Services. Roman and Sallie will lead the Atlanta studio, its partnerships and client collaborations. Prior to Roman’s appointment as General Manager, he served as Director of Client Services in Atlanta, overseeing assignments for Delta Air Lines, Universal Parks and Resorts, […]
 The Times have commissioned creative agency, ROTHCO to celebrate the legacy of JFK in the lead up to the end of the centenary of his birth. On March 16, they release ‘JFK Unsilenced’, a campaign that uses specialist AI technology, to recreate the speech the 35th US president was meant to make in Dallas, on […]
gyro, the world’s first full-service, global creative B2B powerhouse, has appointed Angie Fischer as President of gyro Cincinnati. Fischer brings more than 17 years of marketing and brand engagement experience. She is a Harvard graduate who joins gyro from Curiosity Marketing where she recently received the University of Cincinnati Goering Center’s “Rising Leader” honors. At […]
Hiscox, the international specialist insurer, kicked off the next evolution of its I’mpossible campaign with a full-page ad in The New York Times in honour of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage brand […]
Digital marketing agency, Adtrak has just won its first ever US client. This is the latest great British export, with American firms benefiting from the UK’s expertise in the fields of web design and digital marketing. The five-figure deal follows a recent visit to Texas by Adtrak’s Managing Director Chris Robinson. It marks a huge […]
In recognition of Women’s History Month, Georgia-Pacific’s Brawny Paper Towels is back with the third iteration of its successful #StrengthHasNoGender campaign, created in partnership with its agency of record, Cutwater. In 2018, the brand is asking: ‘Who’s your Shero?’, encouraging people to share an inspiring story on social media using the hashtag #StrengthHasNoGender about a […]
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled its latest advertising platform, entitled ‘Taste, That’s Why’. The campaign launches across television, out of home, digital, display and social media in the USA from this month, ahead of a wider roll-out later in 2018. Two television films that reimagine true […]
Amazon plans to open as many as six more cashierless stores in 2018, according to a report. The e-commerce giant is considering locations in Los Angeles and hometown Seattle, where the first Amazon Go store opened in January, Recode reported, citing people familiar with the situation. Amazon Go is the company’s most ambitious effort to […]
Wavemaker, GroupM’s media, content and technology agency, has been appointed to lead media efforts in the US for Adobe, the award-winning software and technology leader. The appointment brings together all on and off-line media communications planning and buying across Adobe’s three core product Clouds: Creative, Experience and Document. Steve Weeks, Head of US Media Strategy […]
Procter & Gamble-owned Tide, in partnership with Saatchi & Saatchi New York, hijacked every stain free ad furthering its history of ground breaking Super Bowl efforts. While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide’s master plan, because no matter which “product” was being […]