Integrated marketing agency, HeyHuman, has kick started an influencer and social media initiative to support Wooga’s hit game, Pearl’s Peril, in the US. The ‘Are you a friend of Pearl?’ campaign will take Pearl’s Peril beyond its traditional audience of women aged 45 plus to a younger demographic, which research revealed as an untapped […]
 Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S†premiered November 28, on NBC during “The Voice†in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot by Saatchi & Saatchi LA, […]
Young & Laramore (Y&L) announced a new campaign for Cat Footwear called “Born from Bulldozers.” The workwear campaign centres on the idea that only Cat Footwear can claim its heritage from giant Caterpillar machines, and the footwear products are just as tough as the machines they’re derived from. The Cat name, with its iconic yellow machines at […]
With 20 years of experience in agency management, industry expert and leader Colin Turney joins Three Whiskey, a fast-growing agency specialising in digital marketing solutions, as Managing Director US. In 2017, Three Whiskey has been busy. The agency has helped Pfizer increase their search engine visibility across Europe, developed digital strategies for Boehringer Ingelheim’s international teams, […]
Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]
AKQA announces the appointment of Kirsten Haitz as the Executive Analytics Director to lead the growing Analytics and Data Science practice out of AKQA’s San Francisco studio. This expansion will help the Data team evolve the ability to deliver highly sophisticated solutions to complex and challenging client requirements. Kirsten will report directly into Michael Andrew, […]
Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]
Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]
Westfield Malls, in partnership with LA-based creative agency of record, Pitch, launched its new holiday campaign, which showcases how the brand wants consumers to experience holiday shopping the same way they celebrate the holidays – through combining joyful festivities, style + spirit, and sanity services. This campaign supports Westfield’s recent evolution of their marketing strategy […]
In anticipation of the upcoming holiday season, The Ohio Lottery and independent creative agency Marcus Thomas have created a new campaign titled “Add a Little Cheer,” which features two nontraditional takes on typical holiday ads. The first spot begins in a gloomy airport, where travellers are waiting for delayed flights. A woman decides to purchase […]