Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]
Exclusive brand Y-3 has tapped the creative mind of fashion guru and longtime collaborator Yohji Yamamoto to roll-out a series of space suits for Virgin Galactic. The collaboration between each brand is an attempt to capture the fashion and design of the future. This was under-pinned when they unveiled the prototype pilot-suits and boots at […]
BetStars has named Crispin Porter + Bogusky (CP+B) as its lead strategy and creative agency following the sportbook’s launch. BetStars is the first dedicated sportsbook offering from Amaya Inc., the parent company of PokerStars. The win followed a three-way pitch, with DDB in Sweden understood to be among the agencies that pitched. CP+B declined to […]
Facebook-owned Oculus announced it is to begin accepting pre-orders for its virtual reality (VR) headset Rift, bringing renewed vigour to the sector as a host of competitors are also poised to unveil similar offerings at the Consumer Electronics Show (CES). A post on the company’s official blog announced that it is to begin accepting pre-orders from […]
Renault has adopted 360 degree video technology for its new ad campaign designed to increase awareness around its Renaultsport Clio Cup UK motorsport franchise. The car manufacturer is the latest brand to integrate the tech into its advertising as it attempts to offer an immersive experience for viewers by putting them in the seat of […]
Fifa sponsors Coca-Cola, AB InBev, , McDonald’s and Visa have grouped together to write an open letter to the tournament’s executive committee urging them to “embrace positive changes” ahead of today’s crucial reform meeting. The companies, which reportedly pay in the region of $100m for each four-year World Cup period, said that they want to emphasise the “values […]
Former mobile giant Nokia is looking to pivot its offering into Hollywood with its recently announced OZO virtual reality camera. The communications specialist, having sold its mobile production unit to Microsoft in 2014, is hoping to trump several tech start-ups working on VR capture devices with the $60,000 OZO camera. The Helsinki-based company is courting […]
Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]
Google is giving its users the option to re-skin popular services such as Gmail, Maps & Search with a series of Star Wars flavoured visuals as hype builds ahead of the cinematic release of The Force Awakens. To add an element of interactivity to proceedings Google has created a ‘Choose Your Side’ minigame that enables […]
Durex is calling for the creation of a condom emoji to help young people communicate about safe-sex ahead of World AIDS Day. The #CondomEmoji campaign is running across YouTube, Facebook and Twitter, with an accompanying video explaining the reasoning behind the project. Durex has claimed that emojis are perceived as a “new language” by millennials […]