Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, joined industry leaders at the 64th Cannes Lions Festival of Creativity, where she called on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising. Ms. Mlambo-Ngcuka who heads the United Nations organization mandated to […]
Media agency Maxus UK, part of WPP, has launched Maxus Pie, a ‘plug and play’ personalised marketing technology service for marketers in small and mid-size organisations. Designed with speed and agility in mind, Pie enables advertisers to switch it on and have it fully active in weeks rather than the two years or longer that […]
In celebration of the 250th anniversary of the abolishment of censorship, Sweden, with the aid of the Swedish Tourist Association, will become the first nation to have its very own phone number and offer everyone the opportunity to learn more about the country by speaking directly to local Swedes. The Swedish Number is now open […]
Mindshare, the global media agency network that is part of WPP, has been named the Agency Network of the Year at the Festival of Media Asia Pacific Awards 2016. The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies on the night: Best […]
Following recent events, Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, who has resigned, with immediate effect. The announcement comes a week after Erin Johnson, the agency’s chief communications officer, filed a lawsuit in Manhattan Federal Court alleging Martinez had […]
MEC has won the pan-European media planning and buying account for the consumer division of Monsanto, the company behind Roundup weed killer. The WPP-owned agency won the business without a competitive pitch and the business moves from Arena Media. The brand is planning to run a campaign starting at Easter to coincide with the start […]
The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R) as its first advertising agency. RKCR/Y&R won the pitch after going up against Adam & Eve/DDB in the final round. M&C Saatchi took part at an earlier stage in the process, which was handled by Robin Consulting. The WPP agency will begin working on the advertising, […]
It has been announced that John Seifert has assumed the post of Worldwide CEO, Ogilvy & Mather effective immediately. Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather will continue in his position until September 1, 2016, at which point Mr. Seifert will become Worldwide Chairman and CEO and Mr. Young will retain a non-executive […]
Y&R Global Chief Creative Officer Tony Granger and Andrew Dimitriou, Y&R’s CEO of Europe, announced the appointment of Jaime Mandelbaum as Chief Creative Officer of Europe. The São Paulo-born creative who has served as Chief Creative Officer of Y&R Central & Eastern Europe since 2013, will now oversee the global ad agency’s creative efforts across […]
Mindshare South Africa, the global media agency network that is part of WPP, has appointed Thabang Ramogase as its CEO. Thabang has over twenty years’ experience working in the marketing industry. He started his career at Merill Lynch, moving to companies such as the SABC, Coca-Cola, and MTN. In 2003 he founded and was the […]
