Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. On August 30, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses […]
Wunderman UK, a leading global digital agency and a WPP company, has hired James Irvine as managing partner following the growth of several key accounts. Irvine will be responsible for realising the future ambitions of clients and advancing the business’ talent in the areas of creative, data and technology. His appointment comes as the agency […]
Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]
The feud between Martin Sorrell and his former employers is set to deepen after the ousted boss of WPP won the battle to acquire Dutch-based digital production company MediaMonks. Sorrell has reportedly secured a €300 million deal, holding off rival bids from WPP and Accenture Interactive. The acquisition will rile WPP and create further animosity between the […]
As the UK heatwave continues with predictions of the driest ever June, water companies have urged Brits to shower in four minutes or less to help conserve water; but how do you time your shower to no more than four minutes? If you are an England fan then you can listen to ‘Three Lions (Football’s […]
Mindshare, part of WPP, has promoted Ruth Zohrer and Alan Weetch to its leadership team, amid ambitious plans to evolve its planning offer across the UK. Ruth Zohrer, previously Head of Connections Planning at Mindshare, will take on the newly created role of Chief Product Officer. In her new role, she will be responsible for […]
Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]
Innovation agency AKQA is to form a pioneering alliance with architecture and interior design practice Universal Design Studio and industrial design consultancy Map Project Office, in a move that redefines the concept of a 21st century design group. To create this collaborative new venture, AKQA, a WPP Company, has acquired a majority stake in Universal […]
Speaking as a disrupter myself, having set up a new type of global agency that was the first to be 100% transparent on production costs with no mark-ups, I can see both where the big boys went wrong and where the challengers got it right. Eight years ago, Martin Sorrell wrote a piece on LinkedIn […]
Creative agency Cheetham Bell JWT is to join forces with MediaCom North to create the largest integrated agency offering outside London. The move follows Code Computerlove’s successful integration into MediaCom North Group just over 18 months ago and takes the total workforce across offices in Manchester, Leeds and Birmingham to close to 500 people. MediaCom […]